International Fashion Showcase 2017 Presented by Mercedes-Benz

06 February 2017


The British Council, British Fashion Council (BFC) and Mercedes-Benz will collectively present work by emerging fashion designers from 26 countries for the International Fashion Showcase (IFS) 2017 when it returns to Somerset House for a second year in February. The exhibition will be the sixth edition of the annual showcase and forms a key part of London Fashion Week Festival, giving the public the opportunity to celebrate fashion and its universal relevance. This is the first time the IFS will be supported and presented by Mercedes-Benz, which has established itself globally as a key player and partner at key international fashion shows and events in the past 22 years.

The theme of this year’s exhibition is Local/Global. Countries have been invited to explore the influence of place on fashion and to examine how emerging designers can transform their local culture into a global language. Fashion is shaped by its surroundings: the rhythms of nature, climate, cultural memory, social change and historical shifts are reflected in silhouettes, techniques and materials. The peculiarities of place give rise to different ways of designing, making and wearing fashion. By considering fashion within their own landscape the countries taking part in IFS will highlight the similarities and differences of our complex and connected world.


The exhibition

To reflect how fashion is influenced by its surroundings, the West Wing Galleries at Somerset House will be transformed by Studio Toogood using panels of stretched agricultural tarpaulin, neat stacks of bricks and fabric panels dyed with London clay. Here an emerging generation of international designers and curators will invite visitors to share their country’s vision of Local/Global.

The exhibition will be arranged over 14 rooms, 13 of which will represent a country. There will be one group installation, Next in Line, curated by Shonagh Marshall which will feature designers from nine further nations. A key highlight and new to IFS 2017, in a dedicated area, Mercedes-Benz will showcase five emerging designers from Canada, China, Germany, Portugal and Ukraine who the brand supports through its International Designer Exchange Programme (IDEP). 

The countries showcases: Austria, Chile, Czech Republic, Egypt, Guatemala, India, Korea, Poland, Romania, Russia, Slovakia, Taiwan and Ukraine

The Next in Line participants: Indonesia, Kazakhstan, Netherlands, Panama, Peru, South Africa, Switzerland, Uruguay and Zimbabwe

Over the course of the exhibition there will be programme of events open to the public. Find out more about the participating countries on the British Council website.

Download the guide 

Download the press release: 
Part 1
Part 2


17 – 21 February 2017
West Wing, Somerset House