Application & Criteria

03 February 2017

The British Fashion Council will not be opening applications for NEWGEN February 2017, for any enquiries please contact Isabella Davey (

We will be opening applications for September 2017 in the New Year.


  • Applicants should be under three years in business when they first apply 
  • The applicant's studio and business should be based in the United Kingdom
  • Applicants should have at least two stockists (can include online, but not own website)
  • The collection should consist of womenswear or accessories and not consist of menswear or bridalwear
  • If the applicant has a menswear collection they must apply for NEWGEN MEN Support

Phase One
Application Process

  • Applications for spring/summer 2017 are now closed
  • Applicants should provide two industry-based references, we suggest that a buyer or journalist is a relevant referee
  • The equal opportunities section must be completed, but can be anonymous. This will be kept and will not affect your entry
  • No samples, press material or look-books should be submitted unless requested

Phase Two

  • When the online application has been reviewed the applicant will receive a response by email
  • Guidance notes for submitting samples will be included in a candidate’s application confirmation email. Please do not submit samples unless specifically requested to do so
  • Applicants may be asked to submit up to six samples from their current collection, which will be considered alongside the application to reach the final shortlist
  • Applicants on the final shortlist are then invited to be interviewed with our selection panel. Following this stage of interviews, the final recipients are selected

Additional Information

  • A panel of at least 15 judges is selected each season, which includes key opinion formers, media, buyers and representatives from the BFC and Topshop
  • Sponsorship is awarded for four seasons. Additional support for extra seasons is awarded on a case-by-case basis
  • Cash sponsorship is awarded to those taking part in catwalk shows, presentations & installations
  • The panel is there in an advisory capacity only. There may be certain cases where the BFC feels a particular applicant may or may not be suitable for NEWGEN sponsorship, and the BFC reserves final say
  • Applicants can apply up to three times, if unsuccessful
  • Successful applicants can receive up to six seasons of support, any further support is awarded on a case by case basis
  • Ones To Watch – Support granted to a designer with exceptional talent that are considered to be not quite ready for NEWGEN recognition. The successful applicant will be selected from NEWGEN applicants, if the panel feels there is a deserving designer

For further information please contact:

Isabella Davey
Tel: +44 (0) 20 7759 1978