Application & Criteria


  • Applicants should be under three years in business when they first apply 
  • The applicant's studio and business should be based in the United Kingdom
  • Applicants should have at least two stockists (can include online, but not own website)
  • The collection should consist of womenswear, menswear and/or accessories, and not bridalwear or childrenswear

Phase One
Application Process

  • Applications for support from June 2017 - February 2018 have now closed.

  • Please note that this cycle of applications is for both menswear and womenswear, and for support for 12 months
  • Applicants should provide two industry-based references, we suggest that a buyer or journalist is a relevant referee
  • The equal opportunities section must be completed, but can be anonymous. This will be kept and will not affect your entry
  • No samples, press material or look-books should be submitted unless requested

Phase Two

  • When the online application has been reviewed the applicant will receive a response by email
  • Guidance notes for submitting samples will be included in a candidate’s application confirmation email. Please do not submit samples unless specifically requested to do so
  • Applicants may be asked to submit up to six samples from their current collection, which will be considered alongside the application to reach the final shortlist
  • Applicants on the final shortlist are then invited to be interviewed with our selection panel. Following this stage of interviews, the final recipients are selected

Additional Information

  • A panel of at least 15 judges is selected each season, which includes key industry opinion formers, media, buyers and representatives from the BFC 
  • Sponsorship is awarded for four seasons. Additional support for extra seasons is awarded on a case-by-case basis
  • Cash sponsorship is awarded to those taking part in catwalk shows, presentations & installations
  • The panel is there in an advisory capacity only. There may be certain cases where the BFC feels a particular applicant may or may not be suitable for NEWGEN sponsorship, and the BFC reserves final say
  • Applicants can apply up to three times, if unsuccessful
  • Successful applicants can receive up to six seasons of support, any further support is awarded on a case by case basis
  • Ones To Watch – Support granted to a designer with exceptional talent that are considered to be not quite ready for NEWGEN recognition. The successful applicant will be selected from the NEWGEN applicants, if the panel feels there is a deserving designer

For further information please contact:

Isabella Davey
Tel: +44 (0) 20 7759 1978