DHL Search for International Fashion Potential in Partnership with the BFC

16 June 2017
Back to news list
DHL Search for International Fashion Potential in Partnership with the BFC

Today DHL Express launched the DHL Award for International Fashion Potential in partnership with British Fashion Council, to support the global ambition of British fashion designers.

The DHL Award for International Fashion Potential is looking for up and coming fashion brands with the drive to take their products to new, international markets. A panel of judges will reward one British fashion brand with £20,000 to help them recognise their international export potential.

Along with the cash prize, the winner will also gain support and advice from DHL and BFC. DHL’s ecommerce specialists will share insights gained from working closely with many of Britain’s largest online retailers and BFC will provide additional support through its Designer Business Development Programme.

To be eligible applicants must have registered their fashion business with Companies House between 1 January 2012 and 1 January 2017. Entrants have until 11 August 2017 to submit their entries and the winner will be announced in September during London Fashion Week 2017.

Caroline Rush, Chief Executive of the British Fashion Council said: “British brands continue to perform well in export markets and London is still home to the best talent in the global fashion industry. It’s great to see DHL support this through The DHL Award for International Fashion Potential.”

Abi Brodie, Director of Ecommerce at DHL Express UK, said: “The panel of judges will be looking for great British quality, coupled with an ambitious international strategy. We’re looking forward to reviewing the applications!"

To apply or find out more, visit: www.dhlfashion.co.uk