A focus on sustainability, discovering her enamour for upcycling and meticulous material sourcing early on. As she began her journey in sewing, she learned by unpicking garments and reworking them, a practice that laid the foundation for her dedication to sustainable design. Studying Fashion Design at Leeds Arts University, it is here where she refined her skills and developed a distinctive approach that integrates sustainable practices with rich narrative elements. Her collections are characterised by storytelling, with each piece reflecting tales that evoke a sense of nostalgia. Drawing deeply from her Irish heritage, Niamh creates designs that celebrate the country's natural and cultural richness. "I aim to evoke a sense of nostalgia for the beauty of Ireland while also sparking conversations about the importance of sustainable practices within the fashion industry," she articulates. She prioritises deadstock fabrics and ethical production methods, ensuring her creations enhance beauty, comfort, and confidence while also being environmentally responsible. This approach underscores her belief that fashion should contribute positively to the world, addressing contemporary challenges while preserving traditional craftsmanship. Her designs exhibit a deep respect for tradition alongside a commitment to modern eco-conscious practices. Niamh contends that the narratives woven into her collections gain greater significance when created with environmental mindfulness. This philosophy motivates her to continually seek solutions that combine beauty with sustainability, such as utilising recycled materials and collaborating with local artisans who maintain traditional techniques.