Balance is an A/W24 womenswear collection. The concept centres around the struggle to find an ideal life balance, stemming from an ambition to integrate family and simultaneously build a brand. This is symbolised through a juxtaposition of tailoring and knitwear. This collection is targeted towards working women, who value the time they spend with their family whilst also having ambitious career goals and shouldn’t have to sacrifice either. The knitwear pulls inspiration from Cornish countryside views, reflecting a more pared back way of life. The use of check fabrics is influenced by sharp cityscapes, representing a bustling city work life. It was important for this collection to be as eco-conscious as possible, resulting in the fabrics being exclusively deadstock. These were sourced through a collaboration with Mother of Pearl, as well as Parisian deadstock shops that source end of roll fabrics from the luxury fashion industry. Additional materials and fastenings are sourced as sustainably as possible.