Introducing Project 12:01 – a fusion of sustainable fashion and cutting-edge technology. Utilising pioneering virtual design and prototyping methods, this collection offers a glimpse into a more sustainable, responsive, and innovative future for the industry. Inspired by the graceful movements of dancers, Project 12:01 seamlessly blends day and night wear, transcending conventional boundaries. Each piece embodies fluidity and innovation, leveraging digital design methodologies that defy physical constraints. The collection features intricate digital sublimation prints on lightweight mesh fabric, creating vibrant dresses that celebrate the beauty of movement. At the heart of this collection are creative pattern methodologies and garment conception techniques, exploration of digital design and virtual reality capabilities within the fashion space. Through the lens of virtual reality and digital technologies, Project 12:01 explores an emerging era of fashion where creativity is intertwined with digital innovation.