Raised in Shanghai, SHIXIN GE was surrounded by rich cultural influences. His early fascination with Chinese culture, sparked by his grandparents' artifacts and his mother's calligraphy lessons, led him to study calligraphy for over a decade. This deep immersion in traditional art fostered a profound appreciation for Chinese aesthetics. SHIXIN attended an international high school in Shanghai, which nurtured his interest in diverse artistic disciplines. His passion for blending cultural elements inspired him to pursue a design career. In 2019, he moved to London to study at the University of the Arts London, earning a Level 4 Foundation Diploma in Art and Design with a focus on Design for Theatre, Screen, and Performance. He is currently working towards a BA in Fashion Design Technology: Menswear at the London College of Fashion, where he has honed skills in tailoring, pattern making, draping, and sewing. He integrates Chinese cultural elements, like tie-dye and batik, into his designs, creating unique, culturally rich pieces. SHIXIN plans to launch its brand, SHIXIN GE, which will combine traditional Eastern elements with contemporary Western styles. The brand emphasizes sustainability, quality, and cultural fusion, producing small-batch, high-craftsmanship garments using innovative textiles. Leveraging social media platforms like Instagram and Xiaohongshu, SHIXIN GE will build a community around the brand, focusing on fashion stores, showrooms, and popup shops to establish a presence. SHIXIN GE stands at the intersection of tradition and innovation, offering a fresh perspective on menswear that appeals to a diverse audience. The brand values diversity and innovation, using modern technologies to create visually striking, functional, and sustainable garments. By blending Eastern heritage with Western trends, SHIXIN GE aims to attract fashion enthusiasts seeking unique, high-quality pieces that celebrate cultural diversity and sustainability.