Digital Marketing Executive

Closing date:


Job Title: Digital Marketing Executive 

Department: Communications

Reports to: Senior Marketing Executive

Direct Line Reports: Digital Marketing Assistant, Digital Marketing Student Placement 

Location: Somerset House, London

Type: Full Time


The BFC is looking for a well-rounded Digital Marketing Executive to join the team and work on the digital strategy and execution across the company’s full portfolio of brands, events and initiatives; including London Fashion Week, London Fashion Week Men’s, London Fashion Week Festival and The Fashion Awards. Promoting British Fashion and the designers to a global audience. 


Business Skills:

  • Assistance in the creation of the BFC’s communication and marketing strategy to promote British fashion on a global stage
  • Maintain strong internal communications across all departments and develop strong working relationships with key BFC stakeholders including networks of agencies, digital partners, designers, sponsors and PRs
  • Demonstrate best practice in managing communications and quality standards
  • Manage the Digital Marketing Assistant and delegate tasks accordingly
  • Deliver individual tasks whilst maintaining focus on overall company objectives
  • Represent the BFC and act as an ambassador at events, corporate initiatives and networking opportunities

Expertise Skills:

  • Develop digital marketing campaigns across all BFC digital channels and manage the digital marketing content calendar
  • Liaise with PR to develop storytelling around events and initiatives
  • Implement new digital marketing and social technologies and campaigns
  • Help set KPIs across channels for events and analyse the effectiveness of digital campaigns by creating weekly and post-event reports
  • Conduct analysis of the various BFC audiences, and developing a digital strategy to speak to each of these across multiple channels
  • Work with media partners to coordinate collaborations
  • Manage all BFC websites ensuring content is up-to-date while continuing to make improvements to the editorial content, design and usability for key audiences 
  • Maintain internal trade and consumer databases and develop targeted e-newsletter campaigns 
  • Develop BFC social media channels including the creation and distribution of content

Skills & Requirements

Person Specification

  • Positive outlook with an enthusiastic and friendly approach
  • Highly driven and results focused with a commitment to working to high standards and absolute attention to detail
  • Excellent relationship and communication both face-to-face and on the telephone
  • Excellent written skills with proven experience in copywriting
  • Highly articulate with excellent written and verbal skills
  • Numerical skills
  • Ability to work under pressure and to tight deadlines
  • Ability to project manage multi-tasks 
  • Results driven with a commitment to working to high standards

Professional Experience & Skills

  • Bachelor degree graduate with 2 years minimum experience working within a Digital Marketing role 
  • Sound knowledge of Google Analytics, Photoshop and basic knowledge of HTML
  • Proven examples to show creative eye and editorial ability
  • Excellent written and spoken level of English essential
  • Strong knowledge of IT and data processing skills
  • Understanding of SEO preferable 
  • Database/CRM knowledge or experience

Salary & Benefits

  • Job type: full time, permanent
  • Salary Band: £TBC - £TBC, dependant on experience
  • Standard company benefits, including 25 days annual holiday
  • Standard company working hours, flexibility required during events, exhibitions, etc.
  • Confirmation of appointment and eligibility to benefits, subject to successful completion of a 3 month probationary period
  • This salary is part funded by the European Regional Development Fund (ERDF). This is due to the BFC being a recipient of ERDF funds and as such employees are required to keep a record, via monthly time sheets, of the work undertaken relating to ERDF funded activities

How To Apply

  • Candidates should apply in writing with a covering letter highlighting your experience for this role, attaching your CV and email to with ‘Senior Marketing Executive’ in the subject
  • Candidates must be eligible to live and work in the UK
  • Successful candidates will be notified in writing and invited to a first-stage interview
  • Unfortunately, the BFC is unable to respond personally to candidates that do not meet the mandatory criteria
  • Successful candidates will be notified in writing and invited for a 20 – 30 minute first-stage interview with the Senior Marketing Executive