LFW Designer Applications

London Fashion Week – 20th-24th February 2025

The LFW Schedule is curated by the British Fashion Council. The criteria for designers to be a part of the LFW schedule has been updated to reflect industry innovation and the changing fashion landscape. The new, more inclusive process caters for different types of business models not so reliant in wholesale.

• The eligibility criteria no longer includes minimum wholesale stockist requirement.
• All designers must apply each season, regardless of whether they have shown before, due to the limited number of slots available.
• An industry panel will select successful applicants each season, applicants will be assessed on creative merit.
  
  

LFW MAIN SCHEDULE – CATWALK & PRESENTATION LISTINGS - APPLICATION CRITERIA

• Applicants should be over one year in business.
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
• Applications are reviewed by an industry panel.
• Schedule activations are subject to a listing fee.
• Apply here. The deadline to apply is Friday 1^st November 2024. We will not be able to accept any late submissions.
  
  

LFW DIGITAL SCHEDULE ACTIVATIONS – APPLICATION CRITERIA 

All digital schedule activations will take place on Monday 24^th February 2025.

• Applicants should be over one year in business.
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
• Digital Schedule requires an element of moving content, a lookbook/imagery will not suffice.
• Applications are reviewed by an industry panel.
• Digital schedule activations are subject to a listing fee.
• Apply here. The deadline to apply is Friday 1^st November 2024. We will not be able to accept any late submissions.
  
  

DIGITAL DISCOVERYLAB - APPLICATION CRITERIA

The DiscoveryLAB is an opportunity for emerging brands to showcase their collections or brand stories in innovative ways and requires moving content.

• Applicants should be under three years in business and can only participate in Digital DiscoveryLAB a maximum of two times.
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
• Applications are reviewed by an industry panel.
• DiscoveryLAB activations are subject to a listing fee.
• Apply here. The deadline to apply is Friday 1^st November 2024. We will not be able to accept any late submissions.
  
  

PHYSICAL EVENING EVENT LISTING - APPLICATION CRITERIA

• Applications must be for events taking place from 7pm onward.
• Applications are reviewed by a panel.
• Applications are judged on the merit and nature of the event.
• Evening events are subject to a listing fee.
• Applications for LFW Evening Events February 2025 will open on Monday 16^th December. Please be aware this date is subject to change.
  
  

LFW DESIGNER PROFILE - APPLICATION CRITERIA

This is to have a profile on the LFW platform. See existing LFW profiles here.

• Applications are reviewed internally.
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
•  The profile is subject to an annual non-member fee.
• BFC Members receive a complimentary LFW designer profile.
• Apply here. The deadline to apply is Friday 10^th January 2025. We will not be able to accept any late submissions.