Designer businesses involved with LFW will be supported to participate, by collecting the diversity data of their teams at LFW, from design teams and hair and makeup to models, production, comms and more, and using this data to benchmark and track progress in terms of reflecting the audiences, consumers and communities they serve and employ. The BFC will also be collecting, benchmarking and tracking it’s own progress in order to participate in the initiative. This project will be ongoing, continuing with each LFW, which will help benchmark not only individual teams, but the fashion industry as a whole, and use data to positively impact representation across the industry.