Creative Strategist & Production Manager

Job Title: Creative Strategist & Production Manager

Department: Communications

Reports to: Communications Director

Direct Line Reports: 2 team members

Location: Hybrid, 2/3 days a week in office and 3 days a week from home. Our office is based at: Fora, 33 Broadwick Street, Soho, London W1F 0DQ

Type: Full Time. Standard company working hours are 09.30 to 17.30, flexibility and non-standard hours are required during events

Salary: starting at £40,000

ABOUT THE ROLE

The BFC is looking for an experienced Creative Strategist & Production Manager to join the team and work on the ideation and delivery of creative campaigns & marketing activities across a 360 communications strategy for the organisation.

ABOUT THE BFC

The British Fashion Council (BFC) is a not-for-profit organisation that strengthens British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity, building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC is a membership organisation, funded by industry patrons, commercial partners and the government. It convenes the UK fashion industry through three strategic pillars: Supporting Excellence in Design; Empowering Growth; Communicating to Activate Positive Change.

The BFC encourages a culture which empowers, values, nurtures, supports and rewards its employees and promotes a positive environment with a focus on team collaboration and open communication.

The BFC is committed to being an Equal Opportunities Employer. Diversity, Equality and Inclusion. They’re more than just words. We are inclusive. We celebrate and champion multiple approaches and points of view. We believe diversity drives innovation. So together we’re building a culture where difference is valued. Our commitment to inclusion drives us forward every day internally and externally.

Everyone is welcome, as an inclusive workplace the BFC encourages our employees to bring their true self to work and we commit to develop your skills and advance your careers in a culture of creativity.

BFC ETHOS AND VALUES:

Our mission is to establish a dynamic, inclusive, and unified network that advocates for British talent, innovation and creativity. Through meaningful and authentic engagement with all stakeholders, we aim to foster collaboration, inspire innovation, stimulate connections, inform, provide access, and promote mutual growth. Through our commitment to excellence, we want to empower our network and pioneer new approaches that drive progress and create lasting tangible impact.

We deliver our strategy through our pillars:

Relentless Innovation: Preparing businesses for positive change by embracing innovation.

Fuelling Responsible Growth: Develop a dynamic, inclusive and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access. We deliver this through our annual programme of events for the BFC Community of members and patrons which connects, updates, and promotes them while giving them a voice. The BFC Foundation charity raises funding to support creative talent through our world class designer support initiatives.

Amplifying our Narrative Globally: though storytelling, evolving BFC platforms to amplify excellence in creativity and our role in the UK’s cultural influence focusing on creativity, culture and commerciality. The Fashion Awards and London Fashion Week are best in class here.

THE ROLE

The Creative Strategist & Production Manager at the British Fashion Council (BFC) is responsible for leading the creative production of marketing campaigns across all key BFC projects and events. This role involves developing and executing strategic, insight-driven creative solutions, managing content production, and collaborating with internal and external stakeholders to deliver impactful campaigns that meet the BFC’s strategic goals and elevate brand presence. This role will ensure that all creative output aligns with the broader BFC strategy and objectives, engaging audiences through innovative storytelling and digital-first content.

Responsibilities

Creative Strategy

• Develop and execute creative marketing campaigns aligned with BFC’s strategic vision across all projects and events, including London Fashion Week, The Fashion Awards, the Institute of Positive Fashion, and BFC Foundation Initiatives & Scholarships.
• Provide creative direction and strategic input for brand and commercial partnerships, ensuring seamless integration of partners across all initiatives and projects.
• Lead the ideation and execution of content creation strategies, ensuring campaigns are compelling and have impact.
• Work closely with the communications team to align messaging and creative direction with the broader marketing strategy.
• Oversee the marketing calendar, ensuring campaigns respond effectively to BFC’s annual strategic objectives.
• Develop creative solutions to enhance campaign performance, ensuring deadlines and OKRs are met.
• Oversee brand content creation plan to deliver to BFC channels, ensuring audience engagement and alignment with business OKRs as set by comms team.
• Ensure excellence and brand consistency across all creative outputs, maintaining high standards of storytelling and visual identity.

Creative Production & Content Development

• Oversee and manage all content creation within the business, including photography, videography, and print assets.
• Manage relationships with creative agencies, freelancers and production agencies to ensure smooth collaboration and timely delivery of high-quality assets.
• Oversee the end-to-end delivery of all marketing projects, ensuring alignment with campaign objectives and strategic priorities.
• Attend and lead relevant client meetings, pitches, and presentations.
• Provide insight-driven reporting on campaign performance, translating insights into actionable steps for ongoing refinement and to deliver excellence and impact.

Project & Budget Management

• Lead brainstorming sessions and team meetings, driving innovation and problem-solving to meet OKR’s.
• Manage the marketing and communications budget, ensuring cost-effective allocation of resources. Escalate where needed.
• Work closely and collaboratively with direct reports and broader team to ensure timely execution and delivery of creative projects with buy in.
• Ensure seamless project management from ideation to execution, keeping stakeholders informed and engaged.

Required Skills

The following skills are required to execute these responsibilities:

Creative Strategy & Thinking

• Strong storytelling ability with a creative mindset to develop engaging, insight-drive campaigns.
• A deep understanding of brand positioning, marketing trends, and audience engagement strategies.
• Ability to translate brand strategy into compelling creative campaigns.
• Innovative problem-solving skills with a solutions-oriented approach.

Content Creation & Production Management

• Expertise in overseeing photography, videography, and digital content creation.
• Experience managing creative agencies, content creators, designers, freelancers.
• Strong knowledge of digital content strategies, channels and content optimisation.
• Ability to develop engaging multimedia content for various platforms.

Project & Budget Management

• Strong organisational skills with experience managing multiple projects simultaneously.
• Ability to allocate budgets effectively and manage costs within set financial parameters.
• Proven track record of delivering high-quality campaigns on time and within budget.
• Detail-oriented with the ability to oversee complex project timelines and stakeholder expectations.

Stakeholder & Team Management

• Excellent communication and interpersonal skills to work cross-functionally within the organisation and with external partners.
• Ability to manage relationships with sponsors, clients, agencies, and creative professionals.
• Strong leadership skills to inspire and guide a team, fostering collaboration and innovation and excellent output with impact and reporting.
• Ability to clearly articulate creative vision and strategy to both internal and external audiences.

Analytical & Impact Driven Approach

• Experience in tracking and analysing campaign performance.
• Ability to use data to tell stories and give insight to optimise creative direction and marketing campaigns.
• Understanding of OKR driven marketing and how to translate data into actionable creative

How to apply

To apply for this role, please follow the instructions below:

• Candidates should apply in writing with a covering letter highlighting your relevant experience for this role, attaching your CV to job@britishfashioncouncil.com with ‘Creative Strategist & Production Manager’ in the subject
• Application closing date: Friday 14th March 2025

Please note, all candidates must be eligible to live and work in the UK as we are unable to offer Visa sponsorships at this time.

Due to the volume of applicants, we are unable to respond to everyone or provide specific feedback. If you do not hear from us, please assume your application has been unsuccessful at this time.

Successful applicants will be notified by email by a member of the HR team and invited to a first stage interview with the hiring manager.

Upon application, please let us know if you require any reasonable adjustments for an interview/throughout the application process and we will do our best to support you.