Digital & Website Communications Executive

Job Title: Digital & Website Communications Executive  

Department: Communications  

Reports to: Digital and Social Media Manager   

Location: London  

Type: Full Time / Hybrid 

Salary: Dependent on experience 

ABOUT THE ROLE 

The BFC is looking for a detail-oriented and tech-savvy Digital Communications Executive to manage and maintain our company websites and BFC membership portal. This role is responsible for ensuring the websites and portal are up-to-date, functional, and optimised for user experience. The ideal candidate will have experience in website management, content updates, troubleshooting technical issues, and improving site performance.

The candidate will have at least two years of experience. An individual in this role will have experience with website back-end CMS, basic understanding of HTML and coding, and UX, CSS, and SEO principles, familiarity with social media management tools, have strong analytical skills and attention to detail as well as the ability to multitask and work in a fast-paced environment. A true team player and committed mentor, this individual will be collaborative and eager to share ideas and information with both the communications team and the wider business. The role is results driven with a focus on impact and engagement. 

This candidate will have the opportunity to work across globally recognised, desirable platforms including London Fashion Week and The Fashion Awards and will be part of the fundamental growth of the department.  

ABOUT THE BFC 

The BFC is a not-for-profit organisation that strengthens British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity, building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC is a membership organisation, funded by industry patrons, commercial partners and the government. The BFC Champions British fashion on the world stage through its pioneering world class programmes that unlock and elevate British talent.  

The BFC encourages a culture which empowers, values, nurtures, supports and rewards its employees and promotes a positive environment with a focus on team collaboration and open communication. The BFC is committed to being an Equal Opportunities Employer. Diversity, Equality and Inclusion. They’re more than just words. We are inclusive. We celebrate and champion multiple approaches and points of view. We believe diversity drives innovation. So together we’re building a culture where difference is valued. Our commitment to inclusion drives us forward every day internally and externally. Everyone is welcome, as an inclusive workplace the BFC encourages our employees to bring their true self to work and we commit to develop your skills and advance your careers in a culture of creativity.  

KEY AREAS OF RESPONSIBILITY 

Website Maintenance & Updates 

• Establish a process for website updates in collaboration with wider business. 
• Regularly update websites and membership portal content, including text, images, banners, and multimedia elements. 
• Ensure all website links, forms, and interactive elements function properly. 
• Perform routine website audits to identify and fix broken links, formatting issues, or outdated content. 
• Manage website backups and security updates to prevent downtime or data loss.  

Technical Support & Troubleshooting 

• Work closely with website agencies and developers to resolve website errors, bugs, and performance issues. 
• Ensure the website is mobile-friendly and responsive across different devices and browsers. 
• Monitor website speed and optimise loading times to enhance user experience. 
• Troubleshoot integration issues with third-party plugins, APIs, or tools. 
• Live monitoring of online events and livestreams.  

SEO & Performance Optimisation 

• Implement basic on-page SEO practices, including meta tags, image optimisation, and URL structuring. 
• Use tools like Google Analytics and Search Console to monitor traffic and performance. 
• Collaborate with marketing teams to ensure the website aligns with digital campaigns and business goals.  

Content Management & Compliance 

• Manage content updates through CMS platforms (e.g., WordPress, Shopify, or custom-built systems). 
• Ensure website content follows branding guidelines and company policies. 
• Maintain compliance with data protection regulations (e.g: GDPR, CCPA). 
• Ensure the websites are accessible for all user needs.  

 Collaboration & Reporting 

• Work with designers, developers, and marketing teams to improve the websites user experience. 
• Provide regular reports on website performance, user behaviour, and technical issues. 
• Suggest improvements to enhance functionality, usability, and conversion rates. 

 Social Media Support 

• Assist in scheduling and publishing social media posts across platforms. 
• Monitor social media accounts, engage with followers, and respond to inquiries. 
• Track social media performance and generate reports. 
• Coordinate with designers and content creators to ensure consistency in branding. 
• Research industry trends and suggest content ideas for digital campaigns. 

 KEY ATTRIBUTES 

• Results driven, analytical and solutions focused.  
• Experience in website maintenance, CMS management, or web development. 
• Proficiency in HTML, CSS, and basic JavaScript (preferred but not mandatory). 
• Knowledge of SEO principles, Google Analytics, and web performance tools. 
• Familiarity with website security best practices and backup management. 
• Strong problem-solving skills and attention to detail. 
• Ability to work collaboratively with cross-functional teams. 
• Demonstrate best practice in managing communications and quality standards. 
• Deliver individual tasks whilst maintaining focus on overall company objectives. 
• Ability to project manage.  
• Strong attention to detail.  
• Highly articulate with excellent written and verbal skills with proven experience.  
• Able to work under pressure and to strict deadlines. 

 BENEFITS  

• 25 Days Holiday Per Year + Bank Holidays.  

Upon completion of a successful probation period, you are also entitled to our additional benefits:  

• Summer Working Hours which mean that during July and August, our office closes at 3pm on a Friday.
• A half day off on your birthday. 
• Private Medical Insurance with Vitality which comes with access to a Virtual GP and an Employee Assistance Programme.  
• X2 Charity Days off per year to give back to your community. This could be running a marathon or volunteering.
• Enrolment into the BFC Pension Scheme.  
• Religious Festivals Swapping, our employees are able to swap any of the standard UK public holidays based on their own beliefs/identity and instead take these days to celebrate things that are more relevant to them (such as Diwali, or Eid, or Pride etc). 

HOW TO APPLY 

 To apply for this role, please follow the instructions below: 

• Candidates should apply in writing with a covering letter highlighting your relevant experience for this role, attaching your CV to job@britishfashioncouncil.com with ‘Digital & Website Communications Executive’ in the subject. 
• Application closing date: Friday 21st March 2025.

Please note, all candidates must be eligible to live and work in the UK as we are unable to offer Visa sponsorships at this time. 

Due to the volume of applicants, we are unable to respond to everyone or provide specific feedback. If you do not hear from us, please assume your application has been unsuccessful at this time. 

Successful applicants will be notified by email by a member of the HR team and invited to a first stage interview with the hiring manager. 

Upon application, please let us know if you require any reasonable adjustments for an interview/throughout the application process and we will do our best to support you.