Sign up to the LFW City-Wide Celebration to celebrate London as a world leading Cultural Capital and creative Community.

The LFW City-Wide Celebration is a programme of consumer events and promotions curated by the British Fashion Council in partnership with key landowners, retailers, cultural institutions, hospitality partners and brands.

Sign up to inspire and engage with shoppers and fashion fans, to introduce fashion to a wider audience and drive footfall and revenue into the capital.

As part of the City-Wide Celebration businesses are asked to plan a physical or digital event or promotion from Thursday 20th February– Monday 24th February 2025.

Please fill out all the fields below ensuring that all details provided are final. The information provided is consumer facing and will be used to create your City-Wide Celebration listing here.

If you have any difficulty in filling out the application form or don’t have all of the details now and would like to provide later, please contact natalie.potter@britishfashioncouncil.com and maisie.allum@britishfashioncouncil.com.