Application & Criteria

Still from film by Luetton postle for AW13

Eligibility

• Designers should be based in the United Kingdom.
• Designers must currently showcase as part of London Fashion Week or as part of an international schedule.
• Designers must have a minimum of two stockists
• Designers currently supported via other BFC sponsorship schemes NEWGEN or NEWGEN MEN are not eligible to apply.

Phase One

APPLICATION PROCESS

• Designers will need to fill out the online application form.
  
• Once an applicant has completed the proposal form, this will be reviewed by the panel and the candidate will be notified by email whether the application has been accepted.
• The equal opportunities section must be completed, but can be anonymous. This will be kept and will not affect your entry.
• No treatments, films or stills should be submitted at this point unless requested.

Still from film by msc for AW13

Phase Two

TREATMENTS

• Following the submission of the application form successful applicants will be asked to submit a film treatment to be reviewed by the Fashion Film panel. This must adhere to the guidelines or your application will be declined.
• Applicants may be asked to submit additional supporting information.

Additional Information

• Applications are judged by the Fashion Film Panel, details of which can be viewed here.