Nostalgia

Layal Balubaid

Location: London, United Kingdom
University/College: University for the Creative Arts Epsom Specialisms: Fashion Design
I've started to force myself to take things less seriously, challenging my perfectionist instincts. This paradox is evident in my design process, where I almost find humor in any attempt to be 'deep.' Coming from an academic background, I feel pressure to always have a profound story to tell. While I'm overcoming this, I still hide deeper meanings in my designs. My influences come from everywhere, but I often draw from my own nostalgia and history. Cultural references are hidden behind the humor in my designs, giving them their own personalities and creating characters through each piece. I always start with draping and then inject creative pattern cutting. My pre-collection reflects my nostalgia, particularly for experiences I never had but that feel familiar. This collection is an amalgamation of small, insignificant memories that are still highly memorable. I use unexpected textures and bold colors to evoke childhood wonder and playful subversion. I also incorporate elements of my culture, using Saudi shemaghs sourced from my father as key fabrics and accessories. My final collection is inspired by the ‘Rat King,’ a phenomenon where a group of rats die with their tails entangled. This entity, never proven to be natural, led me to explore faux authenticity and recreating found objects. I used the Cat in the Hat as a muse, as both challenge perceptions of reality. The Rat King represents physical and visual chaos forming a coherent entity, while the Cat in the Hat brings controlled chaos into a structured environment. This blend of chaos and whimsy influenced my collection. Ultimately, I want my designs to transcend gimmicks and retain their own beauty. I enjoy taking 'unseriousness' seriously, and find that adding humor is essential to my design process.

We use cookies on this site to enhance your user experience and for analytic purposes. By clicking I agree, you give your consent for us to set cookies. View more in the Terms & Conditions and Privacy Policy.