This season, LONDON show ROOMS will take place from Thursday 26th - Monday 30th September 2024 hosting 16 designers and will be located at 2b Rue Saint-Saveurs, Paris 75002. Click here to see the full list of designers taking part this season.
Access to LONDON show ROOMS is exclusively reserved to buyers, press and fashion industry professionals.
To book an appointment, please contact LsR@britishfashioncouncil.com.
LONDON show ROOMS provides an invaluable commercial opportunity for emerging British designers to showcase their brand to a leading audience of international press and buyers. The pop-up showroom is a strategic element of the BFC Foundation which offers support to designers through talent schemes including BFC NEWGEN and the BFC Fashion Trust.
The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. The initiative is supported by Sarah Mower, BFC Ambassador for Emerging Talent, who consistently galvanises high profile media support for London’s brightest rising stars.
The BFC champions British fashion on the world stage through its world class programmes. LONDON show ROOMS is supported by the BFC Foundation (Registered Charity Number: 11852152) which supports responsible growth through grant giving; attracting, developing, and retaining talent through education and business mentoring.