The British Fashion Council (BFC) announce today a new and exciting partnership between LONDON show ROOMS, one of the BFC’s international showcasing initiatives, and farfetch.com, the revolutionary online market place for independent boutiques which looks to nurture talent and foster diversity in fashion. farfetch.com will collaborate with LONDON show ROOMS providing support through joint events in each market and will open up their global network of boutiques to LONDON show ROOMS designers.
LONDON show ROOMS aims to develop the profile of British designers many of which have been identified as London’s stars and future global fashion brands. This year saw 59 designers showcase their collections in eight showrooms across four key markets; Paris, LA, New York and Hong Kong.
“LONDON show ROOMS is an essential initiative to promote British talent internationally and I am thrilled that farfetch.com, a unique online fashion market place, has come on board to support it. This association will enable LONDON show ROOMS to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally” - Caroline Rush, CEO of the BFC
Jose Neves, CEO and Founder of farfetch.com commented,
“We are delighted to be the first global partner of LONDON show ROOMS a dynamic initiative from the British Fashion Council. We believe the association with farfetch.com is a perfect fit as it connects talented and visionary British designers - all with a unique view point on fashion with the world’s best independent boutiques. Our business model is about celebrating independence and entrepreneurship by providing a platform for these amazing boutiques to sell to a fashion savvy global audience. What better way to showcase this than to support such a worthwhile project.”
LONDON show ROOMS is a British Fashion Council project aimed at boosting British designers exports and raising the profile of British designers in international markets. Launched in Paris in October 2008, this initiative provides a unique opportunity for emerging British designers to promote themselves outside London. The project is co-curated and directed by Anna Orsini and Barbara Grispini for the British Fashion Council. The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme with the aim to promote London design internationally and secure new export business.
farfetch.com is an online marketplace that brings together over 250 of the best independent global fashion stores, making their 82,000 highly curated products available at the click of a button. farfetch.com forms the hub of a global fashion community that unites independent boutiques around the world with fashion lovers. This pioneering concept brings together the collections of Europe and North America’s most influential, multi-brand designer boutiques, and so provides customers with an unrivalled range of labels and products in one easy-to-shop website.
For more information on LONDON show ROOMS visit:
www.londonshowrooms.co.uk
For press enquiries regarding LONDON show ROOMS please contact:
Kimberly Carroll, British Fashion Council
+44 (0) 20 7759 1987
kimberly.carroll@britishfashioncouncil.com
For farfetch.com enquiries, please contact:
Naomi Dodson, Talk PR
+44 (0) 20 7268 6109
naomi.dodson@talkpr.com