London Fashion Week (LFW) is the most creative and innovative event on the global fashion calendar. This season highly creative rising stars such as Christopher Kane, Erdem, Marios Schwab and Richard Nicoll join iconic British designers such as Vivienne Westwood, Paul Smith, Betty Jackson and heritage international brands including Burberry Prorsum, Aquascutum, Mulberry and Pringle of Scotland. This season we also welcome back Temperley, who are celebrating their 10th anniversary, Alfred Dunhill and Preen by Thornton Bregazzi.
LFW is organised by the British Fashion Council (BFC) and is funded by sponsors, many of which provide services that have become integral to the unique experience London has to offer. The BFC thank all of their sponsors, in particular principal sponsor Canon, for their continued support.
CANON is principal sponsor of London Fashion Week. Celebrating its eleventh consecutive season this February, Canon will be providing a dedicated Professional Services Centre on site for accredited photographers, ensuring they have everything they need, from loan equipment and repairs, to internet access and printers, along with a dedicated team of Canon support technicians. As with Fashion, ‘Image’ is at the heart of Canon’s world. This is why Canon and Fashion are ideal partners. The power of the image and Canon’s leading imaging solutions are used to deliver outstanding results throughout the Fashion industry, enabling professional photographers to capture striking images both on and off the catwalk. Canon will again be running its established ‘Best Shot’ competition. Photographers are invited to put forward a fashion image taken during London Fashion Week and will have the opportunity to win a £500 voucher for Canon products which will be redeemable in any of the EOS Professional Centres. In addition, exclusive Canon buses will be shuttling photographers between shows so they don’t miss a moment of the capital’s catwalks. Contact: Lisa Attfield +44 (0) 17 3722 0346 (UK).
COUTTS & CO is thrilled to be a sponsor of London Fashion Week and supporting Fashion Forward, showcasing London's status as a hotbed of emerging talent. This sponsorship reinforces our commitment to the world of contemporary creative industries, where the last few years have seen us enjoy highly successful relationships with fashion designers such as Stella McCartney and Oswald Boateng; as well as sponsorship of Matthew Williamson’s 10 Years in Fashion retrospective at the Design Museum and most recently Coutts London Jewellery Week. With over 18,000 entrepreneurial clients, many of whom hail from the world of fashion, arts, media or celebrity, it's important for us to understand the world in which our clients live. The UK is a world leader at creating new fashion designers and Coutts' support of this initiative will allow emerging talent to access our experience of working with entrepreneurs in addition to providing mentoring schemes and financial advice.
Contact: Siobhan Griffiths, Coutts, +44 (0) 20 7957 2650
DHL knows fashion. That’s why it’s delighted to be the official logistics partner for London Fashion Week, as well Fashion Weeks around the world. It’s also why so many fashion businesses trust DHL - from the world's leading labels to smaller and emerging brands - to ensure whatever they need is available and delivered, wherever they need it. DHL is the global market leader in logistics and operates in more than 220 countries and territories. From overnight express delivery of urgent samples to full warehousing and transportation of finished goods by sea or air, DHL has a dedicated team of experienced industry specialists ready to deal with every aspect of the logistics process.
Contact: DHL UK Press Office +44 (0) 20 7908 6581
The Evening Standard and its glossy supplement 'ES' Magazine - is proud to continue its long-standing association with London Fashion Week. A distribution figure of over 700,000 copies a day and apps for both the i-pad & smart phones, means that the latest fashion news is now making its way, entirely free of charge, into the hands of more Londoners than ever before. With a high traffic website as part of the overall package, our digital and print offerings will offer comprehensive coverage during the week with catwalk reports, trend analysis and, on the lighter side, all the gossip and glamour from the front rows and after-show parties.
Contact: Maurice Mullen +44 (0) 20 7938 7414 / maurice.mullen@standard.co.uk
F&F at Tesco is proud to be an official sponsor for London Fashion Week this season. As the largest British retailer, Tesco is dedicated to supporting both established and emerging talent and regards London Fashion Week as the most important platform for British designers to showcase their new collections. Already synonymous with affordable chic, F&F at Tesco is a highly successful brand that is available to buy in selected Tesco stores or online at www.tesco.com/clothing.
Contact: Hayley Jordison-Harris +44 (0) 20 7486 3368
Coca-Cola® is delighted to continue its partnership with London Fashion Week, making it the Official Soft Drink Partner of London Fashion Week and the Vodafone London Fashion Weekend for the second season. This will see Glacéau vitaminwater®, Coca-Cola, Diet Coke® and Schweppes Abbey Well® widely available at both events. Glacéau vitaminwater, the original, great tasting, enhanced, hydration drink from New York will be the Official Soft Drink of London Fashion Week. It is perfect for keeping the fashion industry and busy fashion fans hydrated and helping them to get some of the vitamins they may need. Contact: Paul Valentine paul.valentine@exposure.net +44 (0) 7079 077 226
LAVAZZA Italy’s favourite coffee, Lavazza will once again be sponsoring London Fashion Week, ensuring fashionista’s have their daily espressos, cappuccinos and lattes. At the Lavazza café, coffee lovers relax and take time out surrounded by glamorous images from this year’s Lavazza calendar shot by Miles Aldridge. Making its appearance at London Fashion Weekend will be Lavazza’s own supermodel, A Modo Mio. Created for an authentic Italian home barista experience, the chic coffee capsule machine is a must for coffee and style followers and is available from retailers such as John Lewis, Selfridges and from www.lavazzamodomio.co.uk
Contact: Jo Strang at Lawson Dodd +44 (0) 20 7535 1355.
THE LONDON DEVELOPMENT AGENCY (LDA) aims to improve the quality of life for all Londoners through sustained employment, environmental initiatives, business support, innovation and international promotion. The LDA supports the British Fashion Council to ensure London retains its position as a key international centre for fashion. Our aim is to promote London as a centre for emerging designer talent and support the creation of sustainable fashion businesses in the capital. The LDA’s investment has helped the British Fashion Council to expand its operation, support individual designers and take London fashion to new heights.
Contact: Meredith Barker, Press Officer, 020 7593 8313 or 07896119593
M∙A∙C COSMETICS, the professional makeup artist brand, is synonymous with fashion. As the official makeup brand behind the runways of London Fashion Week and with presence in over 22 international fashion weeks M•A•C is integral to setting the trends that matter most each season. Working with the world’s leading makeup artists, M•A•C’s 50-strong team of Pro artists create and collaborate with top designers to define the latest, most modern styles at over 200 shows at the International Collections – with over 50 of these being in London. To get a 360° view of what’s going on in beauty this London Fashion Week including trend, technique, product, backstage insight (and that essential makeup touch-up!) head to the M•A•C Lounge in the foyer of the BFC Venue at London Fashion Week, Somerset House from Friday 18 – Wednesday 23 September 2010.
Contact: Ruth Wiles +44 (0) 870 034 6858 or Jane Walsh +44 (0) 8700 346 514.
The May Fair Hotel, the official hotel of London Fashion Week for the fourth year running, has been a by-word for elegance and style since the twenties and redefines modern luxury with playful panache. Not only is it the prime location for top designers to meet and hold court with supermodels and the all-important buyers, who will ensure the world are wearing the latest British designers in the months that follow, The May Fair Hotel is also the place to be and be seen during London Fashion Week.
For those who want to be part of the enviable fashion scene during London Fashion Week the May Fair has it all. Chill out in the uber-cool May Fair Bar and indulge in the Fashion Week inspired ‘LFW Cocktail and Cupcakes’. The May Fair offers something decadently different with its Cocktails & Cupcakes (£20) menu; cocktails are themed on tea blends and rich coffee roasts. Choose from a Peach Iced Tea, Caramel Espresso Martini, Chamomile, Spiced Rum and Pomegranate and Peppermint Tea Martini. Each cocktail is served with a selection of mouthwatering cupcakes.
Those in need of some pampering can indulge in some serious me-time at the May Fair Spa. Experience the selection of A-list treatments including the aptly named Catwalk Wrap (£135, 1hour 30minutes)!
For more information please visit www.themayfairhotel.co.uk/fashionweek
Contact: Joanne Lawless at Mason Williams on 0845 0941 007
MERCEDES-BENZ, the epitome of automotive style and elegance, will ensure that visitors from around the world move effortlessly between the London Fashion Week catwalk shows. A fleet of ultra-low emission, Blue EFFICIENCY cars, mean guests will enjoy their own Mercedes-Benz experience in the most comfortable and environmentally-friendly way. Mercedes-Benz has exclusive access-all-areas passes during London Fashion Week and will be using these to bring exclusive video coverage of the shows, designers and backstage interviews via the fashion website www.mercedes-benz.co.uk/fashion
Contact: Debbie Hull +44 (0) 1908 301 313
MONSOON
‘Monsoon is hugely proud to be continuing its sponsorship of Estethica. Sustainability has always been close to our heart and ethical production, hand crafting and natural fabrics are integral to the Monsoon handwriting. Our sponsorship of Estethica allows us to share our values and support and encourage the exciting emerging talents committed to working eco-sustainably.
Now in our eighth sponsorship season, Estethica will see us showcase the AW11 L.O.V.E collection. Standing for Living Our Values and Ethics, the AW L.O.V.E range uses recycled Indian saris and knitwear, hand dyed silks, along with organic cotton, denim and jersey, evoking the rich craft tradition of Monsoon while highlighting positive change in ethical clothing production. 10% of profits from the L.O.V.E collection will go to The Monsoon Trust which helps women and children in Asia through projects focusing on healthcare, education and income generation.’ Peter Simon, Monsoon Founder.
Contact: Louise Worrell or Kelle Crisp +44 (0) 20 3372 3101/3102
TONI&GUY
Creating a synonymous link between hair and fashion, TONI&GUY continue to support British Fashion as ‘Official Hair Sponsor to London Fashion Week’ for a 14th season. With a heritage spanning over 45 years and over 400 salons in 41 countries globally, TONI&GUY is hairdressing’s only ‘Superbrand’, proving a unique ability to enjoy a global brand presence, whilst retaining that all important contemporary edge and fashion-focused signature. Providing session hairdressing teams backstage at over 60 shows each year, hosting an on-site salon service, plus with label.m professional haircare backstage and in all the best goody bags. TONI&GUY’s commitment to nurturing key British Design talent extends to their sponsorship of the BFC Vogue Designer Fashion Fund and their continued support of the Vauxhall Fashion Scout initiative, the largest off schedule venue.
Contact: Karen Harper at TONI&GUY Media +44 (0) 20 7921 9000 / karen.harper@toniandguy.co.uk
TOPMAN as always been a stalwart supporter of young and emerging talent and has worked alongside such designers as Kim Jones, Cassette Playa, Todd Lynn, Richard Nicoll, Deryk Walker and Ann-Sofie Back early on in their careers. In 2005, MAN, a joint partnership between Topman and Fashion East was born and for the last ten seasons has been a firm fixture on schedule at LFW nurturing and supporting brilliant young menswear design talent. Topman are proud to be the official sponsor of NEWGEN MEN. Along with the fact that so many brilliant young designers have debuted at MAN, this BFC Award, now in its third season, is testament to the strength of menswear talent in Britain today and the undoubted need for further and on-going support to establish them as serious contenders in the global menswear market. Last season four awards were handed out - this season a well deserved ten NewGen Men Awards have been given to the following designers - James Long, Christopher Shannon, JW Anderson, Carolyn Massey, Lou Dalton, Sibling, Christopher Raeburn, James Small, Katie Eary and Omar Kashoura.
Contact: Kelly Reed at TOPMAN +44 (0) 20 7291 2721 / kelly.reed@topman.com
TOPSHOP
'The NEWGEN scheme is one of the most important and highly regarded schemes for emerging fashion talent in the UK today, and lies at the heart of London Fashion Week. TOPSHOP is proud to be sponsoring the scheme for the 19th consecutive season, offering a global platform for many future fashion stars. Past recipients that have gone on to achieve global acclaim include TOPSHOP favourites Christopher Kane, Richard Nicoll, Marios Schwab and Meadham Kirchhoff, many of whom we have collaborated with; I look forward to seeing the David Koma and Mary Katrantzou shows as we have collections by both of these designers instore for Fashion Week. This season's NEWGEN recipients are incredibly diverse, mirroring the British fashion industry as a whole whose creativity and individuality never fails to inspire.' Mary Homer, MD Topshop
Contact: Mark Kean +44 (0) 20 7291 2415
UKTI
UK Trade & Investment is the Government department that supports both companies in the UK doing business internationally and overseas enterprises seeking to locate in the UK. We offer a range of services to assist British companies in developing their activities overseas or to promote certain product sectors by means of presentations, seminars and broader initiatives. UK Trade & Investment includes the foreign and commonwealth office, a multinational network and a world leader in trade development and investment promotion. Www.ukti.gov.uk
Contact: Barbara Wilson +44 (0) 20 7234 3057
Vodafone UK is proud to be official communications partner of London Fashion Week and title sponsor of London Fashion Weekend. With Vodafone VIP, a major new reward scheme, Vodafone UK is offering all its customers unrivalled access to the world of fashion via tickets and unique ‘money can’t buy' experiences. Vodafone UK has also partnered with Christopher Kane giving customers unique access to one of Britain’s top fashion designers at London Fashion Week whilst fans of Jaeger have the opportunity to get front row at a one-off Jaeger London spring/summer 2011 catwalk show and 20% discount on that collection in store.
As title sponsor of Vodafone London Fashion Weekend, Vodafone customers will have the opportunity to buy tickets 48 hours before they go on general sale, have the chance to get front row seats at a catwalk show to see the latest trends before they hit the high street plus watch Ellie Goulding perform live at the launch event. Further more, all Vodafone UK customers can enjoy exclusive offers and discounts from the new partnerships with high street retailers.To join in visit www.vodafone.co.uk/vip.
Contact: Ally Stevens, Vodafone UK Media Relations +44 (0) 1635 666777
ToyWatch
This season ToyWatch is delighted to continue its partnership with London Fashion Week. The ToyWatch timeline ensures up-to-the minute details of what’s going on during fashion week and ultimately ensures that you know when to be in your seat and don’t miss a single-second of the most anticipated shows on the fashion calendar. www.toy-watch.it
Contact: Jade Taylor or Sophia Kilford at Exposure +44 (0) 20 7907 7130
With thanks to CBS Outdoor Digital, Jo Malone, In Digital, Mainetti, Mulberry and Propress.
For more information regarding London Fashion Week please visit www.londonfashionweek.co.uk