The British Fashion Council’s (BFC) international design initiative
LONDON show ROOMS, in partnership with the Centre for Fashion
Enterprise, will be taking London’s leading emerging fashion talents to
New York for the second consecutive season, to increase their presence
and develop their businesses in the US with help from UK Trade &
Investment (UKTI). This follows on from LONDON show ROOMS in Paris, now
in its 5th and most successful season to date, where sales have
increased 25% year on year.
LONDON show ROOMS will take place in New York on Monday 25th and Tuesday
26th October in the Penthouse Lofts, Soho Grand, 310 West Broadway, New
York, NY 10013. The showroom is a partially subsidised space for
designers to showcase their collections in new markets with the support
of international marketing, media and sales advisers. Sarah Mower, BFC
Ambassador for Emerging Talent, will host a private preview from 11am –
2pm on Monday 25th October to mark the opening of the showroom.
Caroline Rush, Chief Executive of the British Fashion Council commented,
“The USA is a highly significant market for British designer
businesses. The British Fashion Council’s LONDON show ROOMS initiative
in New York aims to target leading US media and retailers, allowing
designers to develop relationships with key industry players at the
early stages of their business. This initiative represents some of
London’s brightest young stars who will no doubt impress the key
decision makers once again in New York.”
Wendy Malem, Director, Centre for Fashion Enterprise, commented "For the
past four seasons the Centre for Fashion Enterprise has hosted New York
press days where designers have been warmly received. Following last
season’s successful partnership with the British Fashion Council’s
LONDON show ROOMS, we are back once again to showcase Britain’s best
emerging talent. Designers showcasing in New York have benefitted from
an increased awareness in the US marketplace and many have significantly
added to their order books, we are delighted to be back.”
Barbara Wilson, UKTI Fashion International Trade Adviser, comments, “UK
Trade & Investment is delighted to be working with the British
Fashion Council to support London’s emerging talent and feel it is
crucial in revitalising the UK’s international proposition in the
Fashion Sector.”
The Mayor of London Boris Johnson adds: “At a critical time for our
economy, it is vital that our brilliantly talented designers have an
opportunity to showcase their work at an international level. New York,
like London, is one of the great fashion capitals, and a friendly
competitor, as well as a potential market for these gifted individuals. I
hope this great initiative will provide a springboard for future
success”
Designers selected to participate have received sponsorship through the
BFC’s designer support scheme NEWGEN, supported by Topshop, NEWGEN MEN
supported by Topman, or receive support from the Centre for Fashion
Enterprise.
From NEWGEN - Catwalk & Presentation
Craig Lawrence
David Koma
Holly Fulton
J.W. Anderson
Jordan Askill
Louise Gray (Also CFE Venture Programme)
Mary Katrantzou (Also CFE Venture Programme)
Michael van der Ham
From NEWGEN - Exhibition
Atalanta Weller
Christopher Raeburn (Also CFE Venture Programme)
Dominic Jones
Fannie Schiavoni
Felicity Brown
Heikki Salonen
From NEWGEN MEN - Catwalk & Presentation
Christopher Shannon (Also CFE Pioneer Programme)
James Long (Also CFE Venture Programme)
Sibling (Also CFE Venture Programme)
Special Guests
Meadham Kirchhoff (CFE Venture Programme)
Nasir Mazhar
Tim Soar (CFE Venture Programme)
Todd Lynn
www.britishfashioncouncil.com/londonshowroomsnewyork
The New York showroom will be open from 9am until 7pm, 25th – 26th
October 2010 at Penthouse Lofts, Soho Grand, 310 West Broadway, New
York, NY 10013 +001 (212) 965 3000
LONDON show ROOMS is supported by UK Trade & Investment (which in
London is part financed by the European Union) and the London
Development Agency.
General information on LONDON show ROOMS and buyers please contact:
Barbara Grispini, British Fashion Council
barbara@britishfashioncouncil.com
Tel: +44(0) 7765 000 224 / +1 646 406 2781