The British Fashion Council (BFC), in collaboration with The Hoxton, will present this season’s line-up for The Hoxton Collective, a designer showroom in The Apartment at The Hoxton, Holborn from 12th – 13th June. The curated space will feature womenswear ready-to-wear pre collections from new designers Eudon Choi, FYODOR GOLAN, Rejina Pyo, Teatum Jones and Teija and returning designers Phoebe English and Shrimps.
Following directly on from London Fashion Week Men’s (9th – 12th June), London Pre Collections build on the momentum of international businesses in the capital and play an important role in the growth of British designer fashion brands. The initiative is part of a group of BFC showcasing schemes and business support initiatives aimed at supporting British designers and businesses from school level to emerging talent, and future fashion start-ups through to new establishment and global brands.
Caroline Rush CBE, Chief Executive, BFC said: “Creating a focal point for pre collections in London is one of the many ways we help designers find dynamic ways to present their collections and support a more fluid selling calendar. This is our third year with the Hoxton and we are so grateful to them for providing this support and opportunity to so many incredible brands, at a time when key press and buyers are gathered London.”
Sharan Pasricha, Chief Executive, The Hoxton said: “Working with the BFC on The Hoxton Collective for a third year running is a key part of The Hoxton’s commitment to championing home-grown, emerging talent. We’re proud to be able to support this year’s line-up which features an incredible selection of designers. Like the previous two years, we hope that by transforming The Apartment into individual designer showrooms, we will be able to help elevate these talented, emerging designers and build awareness amongst key buyers and press to support their future.”
The Hoxton Collective will take place at the Hoxton, Holborn, 199-206 High Holborn, London WC1V 7BD, from 9am – 6pm on Monday 12th and Tuesday 13th June 2017.