Maybelline New York is excited to be announced as the Official Make-Up Sponsor for London Fashion Week. Adding to Maybelline’s sponsorship of numerous Fashion Week’s around the world, we are excited to bring Maybelline’s true catwalk to sidewalk ethos to London Fashion Week, creating a perfect match. The mission is to bring up-to-the-minute trendsetting and creative talent to life on the distinctive London fashion stage.
Maybelline New York’s sponsorship of London Fashion Week joins two global leaders in two fields that are intrinsically linked: make-up & fashion. Both Maybelline and London Fashion Week celebrate innovation and self-expression, creating and translating inspirational trends from the “catwalk to the sidewalk” and back again. Maybelline is thrilled to be the Official Make-Up Sponsor of London Fashion Week.’ Sarah Watt, Maybelline New York UK Marketing Director.
Maybelline will use London Fashion Week as an inspiring platform to create an exciting and interactive fashion-forward experience for press, designers and industry influencers. Showcasing new products and top industry experts, while celebrating Maybelline’s catwalk to sidewalk style, the fashion world will fall for the products revolutionary textures, innovative formulas and exciting colours.
‘We are excited to announce Maybelline New York as the Official Make-Up Sponsor for London Fashion Week. Their bold, inventive and accessible approach to make-up makes Maybelline an ideal partner and complements the diverse range of creative talent showing in London this season.’ Jenico Preston, Head of Sponsorship, British Fashion Council.
About Maybelline NY: Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining innovative formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer creative, accessible and effortless make-up for every individual. For more information, log on to www.maybelline.co.uk.
For more information please contact Becky on Rebecca.knowles@loreal.com, Hayley on Hayley.roughton@loreal.com, and Anais on Anais.Roc@loreal.com or call 0208 762 4340.