On the 13th and 14th June, in collaboration with The Hoxton, the British Fashion Council will present this season’s line-up for The Hoxton Collective, a showroom in The Apartment at The Hoxton, Holborn. The showroom will feature womenswear pre collections from ready-to-wear designers Astrid Andersen who will be launching her first womenswear line, Edeline Lee, Holly Fulton, Huishan Zhang and Shrimps.
Following directly on from London Collections Men (10th – 13th June), London Pre Collections will continue to drive press and buyer interest, focusing attention on British designers presenting a selection of collections throughout the year.
Caroline Rush CBE, Chief Executive, BFC said: “The pre-collection period can be difficult for new businesses with no rigid calendar. Helping give focus to designers launching and building their pre collections at a time when British retailers and international multi brand boutiques are in London is a good start. Working with The Hoxton Collective is a key part of our commitment to championing and nurturing British talent, and this season’s designers reflect the diversity that London Pre Collections offer.”
Sharan Pasricha, Chief Executive, The Hoxton said: “As a brand, The Hoxton is passionate about nurturing homegrown, local talent; it’s a value which informs and influences our partnerships and collaborations. Following the successful launch of The Hoxton Collective last year, which attracted some of the biggest and best fashion buyers and press, we are incredibly excited to partner with the BFC once again to help raise awareness of this amazing line-up of handpicked local designers and bring them together under one roof.”
Over the 13th – 15th June labels including Altuzarra, Bionda Castana, Emilia Wickstead, Markus Lupfer, Mary Katrantzou, palmer//harding and Roland Mouret will host showrooms and hold appointments with buyers and press in the capital.
Pre collections are a reflection of the dynamic nature of the fashion calendar, and designers are taking advantage of this inter-season period in different ways. A map of pre collection activity will be available on the BFC website, and will include all designers showing or selling their pre collections during this period. British designers showing pre collections across May and June include Amanda Wakeley, Anya Hindmarch, Burberry, Belstaff, Joseph, Osman, Preen by Thornton Bregazzi, Pringle of Scotland and Roksanda.
The Hoxton Collective will take place at the Hoxton Holborn, 199-206 High Holborn, London WC1V 7BD, from 8am – 6pm on Monday 13th June and 9am – 6pm on Tuesday 14th June.
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For press enquiries please contact:
Michalis Zodiatis, British Fashion Council, michalis.zodiatis@britishfashioncouncil.com +44 (0) 20 7759 1989