The British Fashion Council runs The Model Zone as part of the Model Health Programme and to ensure the well-being of models during London Fashion Week and London Fashion Week Men’s.
The Model Zone is a private space for use by the models taking part in the catwalk shows and presentations during London Fashion Week. It offers models a dedicated space to eat, drink and relax in between shows. Look out for Model Zone posters backstage, providing the location and further details on The Model Zone.
The Model Zone will be open from the 17th – 21st of February, 11:00 – 19:00 each day. A schedule of sponsor activity will on the posters backstage and available from agencies, model cards will need to be presented to gain entry.
This season at The Model Zone we will be featuring the following:
WELEDA
This season in The Model Zone Weleda will be offering models a pampering menu of creature comforts and organic beauty. Weleda’s experienced team of massage and beauty therapists will offer revitalising treatments and massages with a choice of fragrant body oils, soothing mini facials and holistic skincare advice. Homeopaths will also be on hand for wellbeing advice and holistic health consultations, as well as providing Weleda goody bags filled with hero products.
EQUINOX
A variety of trainers from Equinox fitness club will be onsite to provide short yoga and stretching sessions as well as advice:
Saturday 18th Feb: 1-3pm Sylvester (Trainer), 2.30 - 4.30pm Jamie (Trainer)
Sunday 19th Feb: 1-2pm Sylvester (Trainer), 2-4pm Verena (Trainer), 3-5pm Kathryn (Yoga instructor & nutritional therapist)
Monday 20th Feb: 1-3pm Jamie (Trainer), 3-4pm Sylvester (Trainer), 3-5pm Kathryn (Yoga instructor & nutritional therapist)
With thanks to our generous suppliers:
DELICIOUSLY ELLA, 100% NATURAL, EVIAN, LAVAZZA, PROPERCORN AND COCONUT COLLABORATIVE
Read our Model guide created by the British Fashion Council, AMA and Storm below.
Contact details
Email: models@britishfashioncouncil.com
Phone: +44 (0)77 89378 773(During LFW only)