The British Fashion Council runs The Model Zone as part of the Model Health Programme and to ensure the well-being of models during London Fashion Week (LFW) and London Fashion Week Men’s (LFWM).
The Model Zone is a private space for use by the models taking part in the catwalk shows and presentations during the event. It offers models a dedicated space to eat, drink and relax in between shows. Look out for Model Zone posters backstage, providing the location and further details on The Model Zone.
The Model Zone will be open from 9th –11th June, 11am – 6pm each day. A schedule of sponsor activity will on the posters backstage and available from agencies.
This season at the Model Zone we will be featuring the following:
BREATHER
Breather’s mission is to make workspaces accessible, connected and productive. Through its network of 500+ thoughtfully designed spaces spanning 10 major cities worldwide, Breather allows businesses and teams everywhere access to private spaces whenever they need it, for however long they need it.
Find out more: www.breather.com / @breather
WELEDA
What started in Switzerland in1921 as a small pharmaceutical laboratory with its own plant garden, has transformed today into a world-leading brand making NATRUE-certified natural and organic cosmetics. Sustainability and respect for biodiversity remain at the heart of the company, with approximately 85% of ingredients produced organically - many in Weleda’s own medicinal gardens around the world or through one of 50 fair trade farming partnerships Weleda has established over the decades. Weleda is one of the world’s largest buyers of organic raw materials.
Weleda’s experienced team of holistic therapists will be offering complimentary massages and organic facials at The Model Zone, to help models relax during their high pressure schedule.
Find out more: www.weleda.co.uk/ @weledauk
ANOTHER SPACE
Another_Space, London’s fitness boutique located in Covent Garden and Bank, is the official 2018 wellness partner of London Fashion Week Men’s June 2018. Since launching in 2016, Another_Space has pioneered the cross-training trend offering daily Yoga, HIIT & Cycle classes choreographed to bespoke playlists. The studios have fast become an inspiring, chic and modern space favoured by celebrities and industry names who wish to ‘pay-as-you-train’.
Find out more:
www.anotherspace.london / @another_spacelondon
DASH
Dash is British sparkling spring water infused with wonky fruit & veg without any sugar, calories or sweetener.
Dash founded in 2017 by Alex & Jack and is stocked in Whole Foods, Amazon, Planet Organic & Daylesford.
www.dash-water.com /@dashdrinks
OTHER CONTRIBUTING SPONSORS: EVIAN, KIND, MAYOR OF LONDON, PROPERCORN
Contact details:
Email: models@britishfashioncouncil.com
Phone: +44 (0) 207 759 1996
Mobile: 077 6608 3597 (During LFW)
Read our Model Guide created by the British Fashion Council, AMA and Storm below.