The British Fashion Council (BFC) announces further commitment to LONDON show ROOMS, which is returning to Paris Fashion Week, hosting a curated list of BFC Foundation designers from Thursday 26th June – Tuesday 1st July 2025 at 43 Rue de Montmorency, Paris 75003. The BFC is re-establishing LONDON show ROOMS to provide critical commercial opportunities and drive business growth for designers and brands, with a focus on menswear. The showrooms offer an invaluable platform for emerging British designers to showcase their collections to leading international press and buyers, creating meaningful collections.
The pop-up showroom is a strategic element of the BFC Foundation which offers support to designers through talent schemes including BFC NEWGEN and the BFC Fashion Trust. Designers taking part this season include:
clothsurgeon | JOHANNA PARV | Karoline Vitto | LABRUM London |
NICHOLAS DALEY | Tolu Coker
The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment.
Access to LONDON show ROOMS is exclusively reserved to buyers, press and fashion industry professionals. To book an appointment, please contact LsR@britishfashioncouncil.com. Discover more about LONDON show ROOMS here.
LONDON show ROOMS is supported by the BFC Foundation (Registered Charity Number: 11852152) which supports responsible growth through grant giving; attracting, developing, and retaining talent through education and business mentoring.