David is co-founder and CEO of both ScienceMagic.inc and ScienceMagic.Studios. SMI is a strategic and creative company that connects brands and talent to their communities by combining the power of strategic science, creative magic and digital experience. With offices in London and NYC, it lists clients such as Tiffany, Google, Allbirds and Canada Goose. SM.S is a digital asset venture studio that advises and implements the creation of digital assets and web3 economies for brands, talent and their communities.
Previously, as CEO of Guardian Media Group, David was responsible for the digital transformation of the business delivering its first operating profit for in 25 years in 2019.
In addition, he was founder and Chairman of GMG Ventures, a $50m fund making early-stage investments in innovative businesses in the media technology sector.
Prior to joining GMG, David worked in many senior roles within the media industry, including co-founding Shine Entertainment in 2000, before becoming Group Marketing Director of ITV plc in 2005.
He is a voting member of BAFTA, voted media leader of the year in 2019 and regularly speaks on leadership at the London Business School.