Selected by the Observer’s Life Magazine as one of the most influential and respected creative forces in fashion, for more than two decades, Sophia Neophitou-Apostolou has been helping to shape the modern fashion landscape. From her beginnings as an assistant at Vogue, through to the launch of her own publishing empire where she serves as Editor-in-Chief and Publisher of 10 Magazine, launched in 2000, and 10 Men, launched in 2003, she has strived to push the boundaries of creativity. She has helped create a new visual language in her role as Fashion Director for magazines as diverse as The Independent Magazine, The Sunday Times Style, Vogue China, Japanese Vogue, Russian Vogue and Harpers Bazaar UK, bringing with her a relevance and authority to their fashion editorials. She has also contributed to Dazed & Confused, Dutch, i-D, Italian Vogue and Purple. Working alongside some of the most exciting and varied designers, among them, Antonio Berardi, Elie Saab, Richard Nicoll, Roland Mouret, Sinha Stanic and Topshop, she has helped steer their visions and has pushed them to new heights of creativity. Sophia has also designed her very own collection of luxury travel essentials for Pringle of Scotland, Perfect 10. She is currently Creative Director for Antonio Berardi, Roland Mouret and Collection Creative Director for Victoria’s Secret. She has also been appointed the Pillar President of Reputation and Chairman of the Press Committee of the British Fashion Council.