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The level of financing awarded to individual designer businesses varies from catwalk to presentation and exhibition sponsorship.
Mary Katrantzou is the first designer to sit on the NEWGEN panel.
"I'm thrilled Mary Katrantzou has agreed to join our NEWGEN selection panel, as she's really our ideal poster-girl for how much an original talent can achieve through the scheme. Mary started out selling just a handful of printed shift dresses with NEWGEN at the first London Showroom in Paris in 2009 - now she exports all over the world. She will add the invaluable perspective of someone who knows exactly what it's like, and what it takes, to be a young entrepreneurial designer. NEWGEN committee members devote hours to advising young designers and putting them on the fast - track to visibility, thanks to the generosity of Topshop's sponsorship and donation of their show space. The interview stage is like the highest level personal tutorial for promising beginners, with freely given insights from the capital's very best retail executives, editors and buyers who are the ace team responsible for guiding Christopher Kane, Jonathan Saunders, Roksanda Ilincic, Peter Pilotto, J.W. Anderson, Simone Rocha and many more through their first steps in business. Now that we have a home-grown designer of the calibre of Mary Katrantzou on our mentoring team, those who reach the short list of NEWGEN will come out armed with a uniquely valuable set of pointers, and sustained support, if they win." - Sarah Mower MBE, BFC Ambassador for Emerging Talent and chair of the NEWGEN selection committee