Fashion journalists can work in a variety of environments, from more traditional roles in magazines or newspapers (National newspapers, Vogue, Dazed) through to independant blogs or online platforms (e.g Vice). In the rise of social media, many prominent journalists have cultivated large personal followings and may partner with designers or brands for collaborations. 

A journalist’s skills are transferable from other fields of reporting over to fashion. Writers focused on fashion will usually begin as assistants in the department, handling requests for clothing samples and fashion week tickets for the editors. From assisting, they can progress up to fashion editor or critic roles. These can write about the whole industry or choose to specialise on specific parts (e.g. show reports, shopping edits, interviews or profiles). 

Research is an essential part of any journalism job, and a knowledge of fashion history is also very useful when writing about a designer and their collection. Precise attention to detail is needed for copy checking and editing, as well as an excellent standard of writing. Journalists will often work long hours, particularly around fashion weeks, to meet deadlines and make any last minute edits that are required. Some choose to be freelance writers in order to work for numerous different publications, while others prefer to be in house at one publication or platform.

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My World of Work