May 2024, Caroline Rush CBE, Chief Executive, British Fashion Council; Chioma Nnadi, Head of Editorial Content, British Vogue and Maya Jama, BFC Foundation Advisory Committee member hosted a cocktail event to celebrate Chopova Lowena, winners of the BFC/Vogue Designer Fashion Fund 2024. Our BFC Foundation Patrons celebrated alongside Alva Claire, Raven Smith, Munroe Bergdorf, Susie Lau, Tish Weinstock and Paloma Faith.
Chopova Lowena is rooted in British and Bulgarian craftsmanship and vibrantly juxtaposes folklore references and sportswear with a focus on sustainability. The brand has gained a devoted following and attained cult status over the last few years.
Established in 2008, the BFC/VDFF Fund provides the winner with a cash prize of £150,00 to support their growth and contribution to the British and global fashion ecosystem, alongside pro-bono bespoke high-level business mentoring and professional services. The Fund also receives the generous support of British VOGUE, Burberry and Paul Smith.
The event was also an opportunity to welcome Maya Jama as a new member of the BFC Foundation Advisory Committee, which she joined in May 2024. The new role showcases Jama’s continued commitment to supporting and championing British fashion.
Maya Jama said: "I’ve collaborated with and had the opportunity to wear some incredible emerging British designers for a while now and have loved championing them through my work in the industry. Having hosted, and been so inspired at The Fashion Awards presented by Pandora with the BFC Foundation in December 2023, I wanted to build relationships with new designers, and that’s why it’s been amazing to forge an even stronger connection with the charity this year. I’m looking forward to becoming more involved with the amazing work it does in building programmes that continue to elevate British talent”.