We are excited to announce The London Fashion Week Shop presented by 1664 Blanc which will provide crucial commercial support for designers. Curated by Ida Petersson and Lewis Bloyce, the archive and discovery space is open for a limited time only from Saturday 22nd to Monday 24th February at 245 Regent Street. Consumers can shop an exclusive archive collection from some of LFW’s most iconic names including 16Arlington, Ahluwalia, Bianca Saunders, Completedworks, Conner Ives, HELEN KIRKUM, Johanna Parv and Saul Nash as well as sign up to attend a number of exclusive events including panel discussions, workshops and piercings by AURUM London.
The LFW Shop is part of the City Wide Celebration (CWC), a programme of exciting events and promotions open to the public during LFW which take place across the capital's premier shopping destinations; Regent Street, Oxford Street, Soho and Covent Garden. Working closely with Principal Partner 1664 Blanc, the BFC is committed to opening up LFW to a new audience, providing wider support to the creative community.
As part of the programme, designers, retailers, cultural institutions and premium restaurants and bars come together to celebrate the very best of London. Packed full of unique experiences and activities, the CWC programme aims to support and promote retail across the UK while driving the fashion conversation forward via industry wide participation and partnerships.
The BFC are also collaborating with Highsnobiety’s “Not In London” to exclusively open the Official LFW Hub at 180 The Strand to their community. Guests will have exclusive access to the “Not In” Travel Lounge and activations from 1664 Blanc, Alo, Morocco Kingdom of Light and Reference Point.
Caroline Rush CBE, Chief Executive, British Fashion Council: “Each season, the impact of LFW can be seen across the capital through the City Wide Celebration. We are committed to championing retail in the UK and are proud to see LFW continue to lead the way by opening its doors to consumers and fostering connections between brands, retailers, and customers. We are thrilled to be curating The London Fashion Week Shop presented by 1664 Blanc to support our brilliant designers. Thanks to the generous support of The Crown Estate alongside our other Partners, Patrons and Members, the programme hosts another remarkable lineup of events and I look forward to taking part this February.”
Please CWC highlights below and explore the full schedule below here.
LFW Pop Up Shop
Date: Saturday 22nd to Monday 24th February
Open times: Saturday 11am - 7pm | Sunday 12 noon - 6pm | Monday 11am - 7pm
Designers: 16Arlington, Ahluwahlia, ANCUȚA SARCA, Bianca Saunders, Completedworks, Conner Ives, Dévé, DI PETSA, E.L.V. Denim, HARRI, HELEN KIRKUM, Johanna Parv, KNWLS, MASHA POPOVA, MATILDE, MISHO, Pauline Dujancourt, S.JOON, Saul Nash & TOLU COKER
Sign up to the panel discussions taking place in the shop here.
1664 Blanc
Date: Thursday 20th February - Monday 24th February | 10am - 9pm
Address: Multiple locations
1664 Blanc is partnering with BFC NEWGEN designers to give you the chance to win coveted front-row seats to the runway shows of Chet Lo, DI PETSA, and Sinead O'Dwyer, with VIP backstage access and an exclusive designer meet-and-greet, a stay at The Londoner Hotel and a three course-meal at French restaurant, Louie. You can also enjoy a complimentary 1664 Blanc at select locations across the city, including The LFW Shop, Toni&Guy salons, Russell & Bromley to name a few. For more information visit @1664ukblanc on Instagram.
Alo
Date: Thursday 20th February - Sunday 23rd February
Address: Multiple locations
As the Official Wellness Partner of LFW, Alo is bringing the energising, sun-soaked spirit of Los Angeles straight to the heart of the UK. Come sweat, run, recover with us, and immerse yourself in a luxurious lineup of Alo wellness activations. Activations will be running at all four London Alo stores and during public opening hours at our Official LFW Hub.
Dylon Detergent
Date: Thursday 20th February - Sunday 23rd February | 9am - 7:30pm
Address: 28 Henrietta Street, London, WC2E 8NA
As an Official Partner of LFW, Dylon invites you to the ‘Rethink New Laundrette’, an exciting pop-up where you’ll be able to reimagine, rework and revive a favourite item from your wardrobe to make it feel brand new again. Through a series of masterclasses, hosted by sustainable fashion experts including Shakaila Forbes-Bell, Victoria Lee, The New Craft House and Andrea Cheong, guests will learn new skills to renew their existing fashion staples.
Highsnobiety
Date: Saturday 22nd February | 2pm - 4pm and Sunday 23rd February | 4pm - 6pm
Address: 180 Strand, Temple, London WC2R 1EA
Highsnobiety’s “Not In” is a multifaceted event that highlights cultural icons who influence their cities' arts and culture. This year, Not In London centers around Brit“ish”ness, celebrating the city's diverse communities with exclusive collaborations involving Barbour, Cedric Grolet, Barbican, Nicholas Daley, Chiltern Firehouse, and more, all available at the Highsnobiety online shop. From February 21st to 24th, Highsnobiety will host a pop-up at the Official LFW Hub, inviting guests to take a moment to relax between shows and check out the Travel Lounge. Stop by and view the installation featuring complimentary coffee from Extract and La Marzocco and pastries from Cedric Grolet, available while supplies last.
Pull&Bear
Date: Monday 17th February - Monday 3rd March | Monday - Tuesday | 10am - 9pm, Wednesday - Saturday | 9am - 9pm and Sunday | 11:30am - 6pm
Address: 3rd Floor, Selfridges, 400 Oxford St, London W1C 1JS
Pull&Bear unveils ‘Canvas for Creativity’ x Chet Lo & Johanna Parv collections. Discover the limited-edition capsule collections creatively directed by visionary BFC NEWGEN designers Chet Lo and Johanna Parv in partnership with Pull&Bear’s groundbreaking new initiative ‘Canvas for Creativity’. The collections are exclusively available on the third floor at Selfridges and online via pullandbear.com.
Morocco - Kingdom of Light
Date: Saturday 22nd February | 2pm - 4pm and Sunday 23rd February | 4pm - 6pm
Address: 180 Strand, Temple, London WC2R 1EA
Morocco- Kingdom of Light is the new Official Destination Partner for LFW. Join us at the Official LFW Hub for an exclusive open-door experience and discover the latest fashion inspiration from Morocco. Participate for a chance to win a luxurious trip for two to Marrakech and receive a special gift filled with exquisite fragrances and light, along with many more surprises. We look forward to welcoming you!
The Londoner
Date: Thursday 20th February - Monday 24th February
Address: 38 Leicester Square, London WC2H 7DX
As the Official Hotel of LFW, The Londoner remains the premier destination for fashion enthusiasts and creators alike. From intricate design details to captivating works of art, fashion echoes throughout every corner of the hotel. Nestled in Leicester Square, The Londoner is a place where people from around the world come together to enjoy the enduring drama and elegance of the West End. This LFW, guests will receive a 10% discount on stays at The Londoner, including access to The Retreat and The Residence – three beautifully designed spaces for residents only.
TONI&GUY
Date: Thursday 20th February - Monday 24th February | 9am - 5pm
Address: Multiple locations
Ready for the runway? Elevate your style with the brand that defines fashion-forward beauty. Celebrate LFW with 3 for 2 on LABEL.M from TONI&GUY. Available at selected salons.
AllSaints
Date: Thursday 20th February | 4:30pm - 9pm
Address: AllSaints (Multiple locations)
To celebrate LFW and the launch of AllSaints' Denim campaign, ‘Un.done’, AllSaints is hosting Denim events across five UK stores on the 20th February. The events will include exclusive iron on denim patches designed by The Hackney Dave, refreshments and live music. Visit participating stores in Regent Street, Covent Garden, Cardiff, Manchester or Liverpool to get involved.
Battersea Power Station
Date: Thursday 20th February - Sunday 23rd February | 8am – 11pm
Address: Battersea Power Station, Circus Road West
Battersea Power Station's Light Festival is a free interactive art trail featuring eight must-see light installations by British and international artists, with all of them either making their UK or London debut. Shining both inside and outside the Power Station, many installations go beyond the visual, incorporating soundscapes and interactive elements that respond to movement and more.
Browns Fashion
Date: Friday 21st February | 3pm – 6:30pm
Address: 39 Brook St, W1K 4JE
Step into the world of Browns during LFW with their exclusive event to enjoy drinks and canapes while discovering special, boutique-only products and immersing yourself in the charm and history of Browns in the iconic Grade II-listed home.
DREST
Date: Thursday 20th February - Monday 24th February
Address: Online
DREST is the ultimate fashion styling mobile game. With DREST, anyone can become a stylist and access the latest collections from over 260 luxury brands, as well as beauty and iconic locations. Throughout LFW, DREST will allow fashion lovers to discover and interact with the event from the comfort of their phone. DREST will play host to a series of in-game challenges, celebrating and spotlighting the best emerging and established British brands, and highlighting the creativity and innovation of LFW.
LFW Solana X HAPE social X Never Fade Factory
Date: Saturday 22nd February | 4pm - 10pm
Address: Art’Otel 1 Electric Boulevard, SW11 8BJ
NFC & Phygital Garments is collaborating with LTD.inc to display futuristic NFC technology in fashion, showcasing the seamless integration of digital assets with physical products. Explore artistic pieces made from upcycled materials and innovative bio textiles, highlighting sustainable practices.
London College of Fashion, UAL
Date: Thursday 20th February - Monday 24th February
Address: London College of Fashion, 105 Carpenters Rd, East Bank, E20 2AR
This year’s LFW event will take place at LCF’s East Bank campus on Queen Elizabeth Olympic Park. Featuring designs, films, photography and more from the college's design and communication schools, LCF25 demonstrates how our students look beyond traditional notions to imagine a new and exciting future. Visit LCF’s web page for a full schedule of events.
Margaret Howell
Date: Thursday 20th February - Monday 24th February | 10am – 6pm
Address: Margaret Howell, 34 Wigmore Street, W1U 2RS
Join us in store for a photographic exhibition of the Margaret Howell Spring Summer 2025 campaign, featuring a collection of photographs chosen by William Waterworth and Margaret Howell, including several unseen images shown exclusively for the exhibition.
NET-A-PORTER
Date: Thursday 20th February - Monday 24th February
Address: Online
Celebrate circular fashion with NET-A-PORTER’s exceptional services during LFW. You can enjoy exclusive offers on the following: RESALE: Take your items from pre-loved to re-loved with our resale service. Once your items have sold, choose a reward of NET-A-PORTER store credit with an extra 10% added, or cash via bank transfer. RENTAL: Rent coveted runway looks or borrow your favorite brands from our edit, powered by HURR. As a special treat, get 15% off your NET-A-PORTER rental with code RENTALLFW (T&Cs apply). REPAIR & REWEAR: Extend the life of your most beloved pieces. Powered by The Seam, book a repair or alteration and receive £10 off on bookings over £50 with code REPAIRLFW (T&Cs apply).
Nosakhari
Date: Friday 21st February | 11am - 6pm, Saturday 22nd February | 2pm - 5pm, Sunday 23rd, February | 7pm - 11pm
Address: Galleria Objets, 92 Brick Lane, London, E1 6RL
The Able-Graphy Exhibition celebrates the intersection of art and fashion. It explores how the leather handle of the Nosakhari ABLE bag serves as a canvas for storytelling. Highlights include a coffee-tasting experience with Sere Zhang’s A’wa Coffee on Saturday 22nd February from 2pm - 5pm and live music performances hosted by BBC radio presenter Amelia Poamz on Sunday 23rd February from 7pm - 11pm, featuring artists Nandi, Elsa, Duchess, Rxlls, and J2.
NOW Gallery
Date: Thursday 20th February - Sunday 23rd February | 10am - 6pm
Address: The Gateway Pavillions, Peninsula Square, SE10 0SQ
NOW Gallery presents Socks: The Art of Care and Repair, by London based textile artist Celia Pym. Focusing on sustainability in fashion and our lives more broadly, the exhibition celebrates the everyday act of mending through darning. Pym’s commission transforms NOW Gallery into a creative workshop space, with mending materials and socks to inspire the community to learn the art of darning. Visitors are encouraged to bring their own socks to repair and are welcome to drop in and try their hand at darning, mending and stitching. Book tickets here.
Pandora
Date: Thursday 20th February - Monday 24th February
Address: All UK Pandora stores
Pandora has collaborated with designer Priya Ahluwalia to design a collection of exclusive illustrations, available for a limited time only for fans to engrave onto their favourite Pandora pieces. The designs take inspiration from Priya's heritage as well as textures and patterns from the Ahluwalia brand's past runway collections. The Pandora x Ahluwalia engraving designs are available from 20th February online and UK stores, products starting from £28 and engraving from £15.
Rixo
Date: Thursday 20th February
Address: Rixo King’s Road,114-116, King's Rd, London SW3 4TX
Rixo hosts an exclusive event at its King’s Road store on Thursday 20th February, offering guests a complimentary Black Lines cocktail, an AW25 collection preview and a five-minute appointment with a Trinny London Pro Makeup Artist. Purchases over £100 on the night include a goody bag worth over £100, with ticket prices redeemable against purchases.
0181 Studios
Date: Thursday 20th February | 7pm – 10pm
Address: 0181 Studios, Throwley Yard Cinema, Sutton SM1 4GJ
0181 Sound is a live-streamed cultural event hosted at 0181 Studios, located within Throwley Yard Cinema in Sutton. The event is designed to bring together DJs, producers, artists, and creatives from diverse backgrounds in an intimate and dynamic setting. Curated by the Dixon Brothers of KISS FM and DJ JDen of BASS & 8's, 0181 Sound features live performances and engaging Q&A sessions, spotlighting an eclectic network of talent.
The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for LFW February 2025 alongside our Principal Partner: 1664 Blanc and Official Partners: Alo, Dylon, Morocco - Kingdom of Light, The Londoner and TONI&GUY. Official Suppliers: FORA and Ocean Outdoor. Official Supporters: Department for Business and Trade, HM Government, Mayor of London.