RAGS AND RICHES

The inspiration for my Final Collection for LOZ-i, named ‘Rags and Riches’, stems from my own ambitious nature. I Found my root of ambition during university and I aim to really showcase this through my Final Major Project. My Mother always talks of positive affirmation and ambition, and I vaguely remember her telling me when leaving for university “Go Get it Girl” and these words of female positivity inspire my first collection for LOZ’i. I channel my upbringing by embracing both my urban and rural living, blurring the line of cottage and commute through design but parcticulary through my unique pixelated floral motif, used throughout both print and embroidery. Rags and Riches aims to showcase these messages of ambition and female empowerment but also empower my consumer by feeding their ambition and allowing her to embrace her liberty. Originating from my own ambitions, this project captures my ambition.