LOST AS

Asta Melbye Hansen

Location: Oslo, Norway
University/College: University of South Wales Specialisms: Womenswear, sustainability
As a Norwegian designer from Oslo and a graduate of the University of South Wales, my journey in fashion blends Nordic minimalism with a commitment to sustainability in a cool, contemporary way. My passion is to create minimalistic Scandinavian fashion infused with streetwear inspiration from earlier decades, combining simplicity and sophistication with an edge. My latest collection delves into the turbulent journey of early adulthood, capturing the essence of transitioning from youth to maturity. Through candid snapshots and bold designs, this collection encapsulates the raw authenticity of this pivotal life stage. Each garment tells a story of resilience, authenticity, and personal growth, celebrating imperfections and individuality. At the heart of my work is a dedication to using only deadstock fabric, driven by a desire to minimize waste and promote eco-friendly fashion. By repurposing materials, I create unique, one-of-a-kind pieces that honour the environment and challenge the industry’s wasteful practices. Inspired by personal experiences and the unfiltered aesthetic of past decades, I craft each piece to embody the messy yet beautiful process of self-discovery. Join LOST AS in exploring growing up with confidence and style, where every garment is a testament to resilience and authenticity.

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