Floral Masculinity

Floral Masculinity addresses limited representation and diversity in menswear. The capsule collection challenges gender stereotypes in a confident celebration of diversity. Digital prototyping minimises waste and enhances environmental and economic sustainability. Body scanning and Clo3D avatars frees design exploration into diverse body types for plus-sized menswear and grading. Textiles and silhouettes celebrate female traits traditionally associated to softness, in homage to those criticised for opposing masculine stereotypes. Floral Masculinity merges digital creation, with the luxurious imperfections of the human touch through screen and digital printing, embroidery, knit, structural manipulation and boldly emotive textiles.