Sook Sabai

Celebrating the hidden meanings in plain sight, No PUN Intended is a London/Bangkok-based designer with a unique perspective. Pun’s work challenges social norms and addresses political issues with a satirical and ironic flair by expressing his empathetic point of view through intricate textiles, bright colours, and bold silhouettes. With a core value of empathy, diversity, and inclusivity, Pun's recent graduate collection, Sook Sabai, tackles Thai society's overworked culture, where leisure and mentality are not prioritised. Pun aims for his collections to be an essential reminder to his audiences and hopes they will continuously initiate discussion among any societal problems, domestically and globally. Pun's current milestone is to grow professionally by working for European brands to accommodate his ultimate goal: becoming a creative director, advocating for ethical and inclusive practices in the fashion industry and representing young Thai designers with passion and ambition.