The Comfort Cocoon Project

Ava Luna Herczeg

Location: Epsom, United Kingdom
University/College: University for the Creative Arts Epsom Specialisms: Fashion Design, Fashion Illustration, CAD Design
As a German designer coming from a creative family, my path into the realm of design has been characterised by the endless support of my parents who from an early age encouraged me to develop a keen eye for contemporary & timeless design. Growing up with my dad thrifting & collecting & surrounding himself with inspiring objects including garments, accessories & furniture, I developed a keen eye for sleek futuristic utilitarian designs from an early age. The clean lines, minimalist aesthetics, & functionality inherent in such designs captivated my imagination & ignited my passion for design. During my time at uni, I delved into womenswear & menswear, eager to explore the nuances of each discipline. While I found joy in designing for both, it was in menswear that I discovered a sense of liberation & boundless creativity. The opportunity to experiment with shapes, textures & silhouettes allowed me to push myself to create pieces that are sophisticated & expressive. One of the aspects of design that resonates with me is the ability to seamlessly blend form & function. I am drawn to designs that look visually striking & serve a practical purpose. In my pursuit of excellence I’m constantly seeking inspiration from diverse sources be it art, popular culture or personal memories to infuse my designs with fresh perspectives & innovative ideas. My graduate collection aims to create sartorial hideaways inspired by the condition of hikikomori. A phenomenon leading to complete social isolation, causing individuals to retreat into the comfort of their own room & media consumption. My collection references the comforting nature of pillows & duvets, alongside Allegra Pacheco’s photography series Salaryman, as well as Aya Takano’s paintings for print & colour references. With a contrast of soft, draped silhouettes & almost armour-like sculptural pieces, my collection comprises of garments that enable the wearer to feel comfortable while disconnecting from the social realm.

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