The British Fashion Council (BFC) has today announced a collaboration with the virtual boutique for fashion & design yoox.com that will act as the official online retail partner by creating the first online retail space for its ethical talent showcase Estethica. Launching during London Fashion Week in September 2010, YOOXYGEN (yoox.com’s eco-friendly initiative), will present a selection of Estethica designers’ Autumn/Winter ‘10 collections on yoox.com with special content, videos and exclusive interviews profiling this groundbreaking initiative.
Estethica showcases the very best of sustainable, innovative fashion.
Designers selected for the first season of this collaboration and
available on the new YOOXYGEN’s ethical retail space include: From Somewhere, Goodone, Henrietta Ludgate, MAXJENNY, Nina Dolcetti, Sonya Kashmiri and Environmental Justice Foundation (EJF).
Caroline Rush, CEO (Joint), British Fashion Council said, “We are very pleased to be collaborating with yoox.com for its YOOXYGEN initiative. Estethica was established to showcase collections of progressive designers working in ethical fashion, this online retail space will offer our leading ethical designers an opportunity to compete in the mainstream and gain greater worldwide visibility.”
Over the past eight seasons Estethica, sponsored by Monsoon has become the epicentre of sustainable fashion at London Fashion Week. Over the past year the BFC has developed this initative to offer mentouring support to a selection of emerging ethical designer businesses.
In line with its commitment to eco-sustainability and its research and promotion of new approaches to creativity, yoox.com now supports with this collaboration also the new scene of sustainable fashion, offering its global presence & reach to bring emerging British talent around the world.
Visit the retail space
Contacts
For yoox.com press enquiries contact:
Alba D’Amico or Giada Agresta Press Office +39 02 8311 2811 / pressoffice@yoox.com
For more information on estethica contact:
Orsola de Castro +44 (0) 7767 477 206 orsola@fromsomewhere.co.uk