‘Fashion is GREAT’- British design celebrated
David Gandy and Alexa Chung today took part in a photo shoot to celebrate the start of the UK's first dedicated menswear showcase London Collections: Men. They were joined by a group of apprentice tailors from
Savile Row at an exclusive open house event on the iconic street.
The
GREAT campaign aims to promote the UK as the preeminent place in which to visit, study, and invest.
The GREAT campaign also released three new films celebrating fashion and design with contributions from Christopher Bailey and GREAT ambassadors Victoria Beckham and Sir Paul Smith.
“Men’s fashion is a fantastic British success story - from the established houses of Saville Row such as Richard James, to new and emerging talents like James Long. This first-ever London Men’s Fashion Week will help to showcase the industry throughout London’s Olympic year and will show why Britain is such a fantastic place to visit, study and do business.” - Jeremy Hunt, Secretary of State for Culture, Olympic, Media and Sport
Caroline Rush, CEO British Fashion Council, added
"London Collections: Men provides the perfect backdrop for 'Fashion is GREAT' highlighting the incredible breath of creative talent that we have here in the UK. It is such an exciting time to be in London and we are thrilled to be playing our part."
The inaugural London Collections: Men’s Schedule brings together an exciting array of London’s brightest menswear stars, British heritage brands and international names who will show across the three day celebration of men’s fashion.
Iconic British brands including Dunhill, Hackett and Margaret Howell will host catwalks shows and presentations alongside a selection of heritage brands and tailors from London’s esteemed Savile Row.
For media enquiries please contact:
Government Olympic Communication (GOC)
mediaenquiries@goc2012.gsi.gov.uk
+44 (0) 20 7271 1700
Image credit: George Garnier