BENT

I regard my role as a fashion designer to be equal to the role of a visual communicator, wherein the vehicle of communication is clothing and its presentation. Therefore, my approach to design considers principles of visual literacy and signification in order to allow for communication through garments. While incorporating visual principles into my work the notion of accessibility, wearability and creation of visual identity play an equally important part. Coming from Switzerland values of quality, craft and innovation are instilled in me and consequently bleed into my work. I try to encompass a balance between familiarity, to increase access to my work, and novelty, where I explore new concepts. Accordingly, I choose to work closely with archetypes, which act as templates for my experimentation.