London Fashion Week
The Fashion Awards
Institute of Positive Fashion
NEWGEN30
Member & Patron Portal
CLICK HERE FOR ACCESSIBILITY TOOLS
Contact Us
About
BFC Board & Committees
Government Relations
Reports
Community
Members & Patrons
BFC Colleges Council
Partners
Media Hub
GLOBAL PLATFORMS
London Fashion Week
LFW Designer Applications
The Fashion Awards
BFC Foundation
BFC Foundation Annual Programme and Impact Announcement
Donate
Education
QEII Award For British Design
Impact Announcement
BFC NEWGEN
BFC/Vogue Designer Fashion Fund
BFC/GQ Designer Fashion Fund
BFC Fashion Trust
LONDON show ROOMs
Venrex
LFW Designer Applications
Innovation
Institute of Positive Fashion
Diversity, Equity, Inclusion & Belonging
The Fashion DEI Census
NEWS
Search
close
Close search
Search button
Haven't got an account? Sign up
Forgotten your password?
close
Close search panel
Login
About
BFC Board & Committees
BFC Foundation
Advisory Board
Ambassadors
Executive Board
IPF Steering Committee
Non Executive Board
Press Committee
Diversity & Inclusion Steering Committee
Government Relations
Election 2024
Reports
Community
Members & Patrons
BFC Colleges Council
Partners
Media Hub
GLOBAL PLATFORMS
London Fashion Week
LFW Designer Applications
The Fashion Awards
BFC Foundation
BFC Foundation Annual Programme and Impact Announcement
Donate
Education
London Fashion Showcasing Fund
Fashion & Business Saturday Club
Apprenticeships
Scholarships
QEII Award For British Design
Impact Announcement
BFC NEWGEN
BFC/Vogue Designer Fashion Fund
BFC/GQ Designer Fashion Fund
BFC Fashion Trust
LONDON show ROOMs
Venrex
LFW Designer Applications
Innovation
Institute of Positive Fashion
Diversity, Equity, Inclusion & Belonging
Fashion Minority Report
Fashion Minority Report
50:50
The Fashion DEI Census
NEWS
London Fashion Week
The Fashion Awards
Institute of Positive Fashion
Member & Patron Portal
Contact Us
User icon for mobile
Search button for mobile
About
Community
GLOBAL PLATFORMS
BFC Foundation
Innovation
NEWS
Homepage
Crumbtrail separator
GRADUATE PREVIEW
Crumbtrail separator
London College of Fashion
Crumbtrail separator
Supremacy of Freedom
Supremacy of Freedom
Alice Dong
Location: London, United Kingdom
University/College:
London College of Fashion
Specialisms:
BA Fashion Design Technology Menswear
Instagram button
CONTACT TUTOR
CONTACT TUTOR
Your name
Your email
Message
My design journey began with practical deliberation rather than a whimsical dream. In 2019, as I chose my uni course, I carefully considered my future. With a strong background in art, I naturally gravitated towards continuing the arts. Social media introduced me to stylish celebrities whose distinct fashion choices caught my eye. This exposure sparked the development of my personal style, characterized by a neutral, relaxed aesthetic. My diverse personal experiences have profoundly shaped my worldview. I spent my early years in a developing city in China, moved to Hong Kong with my family for four years, and later relocated to the UK, where I completed my GCSEs, A-levels, and university education. These varied environments have honed my adaptability and broadened my perspective. Living apart from my family in structured educational settings cultivated a blend of independence and caution in me. Raised by traditional Chinese parents with rigid rules and strong stereotypes, I was initially molded into an obedient daughter and diligent student. But as I grew older, I yearned for freedom and autonomy—to chart my own course within the boundaries of personal morality and societal laws. This project captures my spiritual journey, from a regimented life to a deliberate pursuit of possibilities, while cultivating a relaxed disposition toward the unknown. It is the beginning of my true self-expression. Graduation is not the end of my learning journey but the start of deeper self-discovery. I aim to communicate my authentic self, express my creative visions, and pursue my interests independently, free from external influences. This collection centers around creating garments that seamlessly blend aesthetics, playfulness, and meaning without compromising functionality. In essence, the collection advocates for the freedom to choose one's path, emphasizing the abundance of possibilities.
DOWNLOAD PORTFOLIO HERE
Other presentations from London College of Fashion
Ethereal Whispers
Ruoyin Deng
Specialism:
BA Fashion Design Technology Womenswear
Location:
London, United Kingdom
Flight Saari
Ranaya Aggarwal
Specialism:
BA Fashion Design Technology Womenswear
Location:
London, United Kingdom
Kineticut
Lorenzo Piccoli
Specialism:
MA Fashion Design Technology (Menswear)
Location:
London, United Kingdom
View More
UNDERPINING SCANDINAVIA
KAMILLA GOODHALL
Specialism:
Womenswear
Location:
Leeds, United Kingdom
A Guide to Not Sleeping
Lara Gunter
Specialism:
Menswear
Location:
Manchester, UK
I CAN'T SKI
Lillian Clark
Specialism:
Womenswear
Location:
London, UK
We use cookies on this site to enhance your user experience and for analytic purposes. By clicking I agree, you give your consent for us to set cookies. View more in the
Terms & Conditions
and
Privacy Policy
.