GOUNA

"Gouna” is inspired by the calming natural earthy tones of the beach, blending traditional beach umbrellas, weaving techniques, and rope for a harmonious and classic look. The colour scheme reflects the serene beauty of Middle Eastern coastal settings. Rope, ribbon, and shoelace weaving techniques honour the rich patterns and craftsmanship of coastal communities, adding visual and tactile depth to the clothing and symbolising the resilience of the beach's beauty. The collection's unique patterns and materials evoke memories of carefree beach days, capturing the spirit of a beach getaway. Each piece allows wearers to carry the timeless allure of the beach with them. The collection mirrors the warm tones of 1920s beach vibes, with swimsuit cutouts and amuted palette reminiscent of seashells, evoking the elegance of a bygone seaside era. The emphasis on simplicity is seen in shapes inspired by seashore elements, while flat shoelaces and matte ribbons add a distinctive touch to the lacing details. This collection offers a wearable ode to beach life, blending craftsmanship with coastal serenity for a timeless connection to nature.