Yuchen Li

This project derives its inspiration from the traditional Indian saree. Growing up with dual ethnicity has meant that I have been constantly surrounded by a fusion of two wildly contrasting cultures (Indian and British). This project proudly pays homage to both sides of my heritage, marrying western and Indian fashion to create a capsule for a brand I have developed myself: Marigold. The following portfolio of work illustrates how i have developed the brand identity and designed the collection as well as showcasing the two final outfits that I constructed. By draping these sarees in innovative ways, I have reimagined them as contemporary fashion pieces. This approach not only honors traditionally craftsmanship but also embodies sustainable practices, including zero waste and circular fashion, contributing to the conversation on sustainability in fashion and fostering a future where cultural heritage is celebrated through modern, eco-conscious design.