01 February 2017

NEWGEN MEN launched in September 2009, building on TOPMAN and Fashion East’s successful MAN initiative. It has since become instrumental in raising the profile of emerging British designers using London Fashion Week Mens as a showcasing platform. NEWGEN MEN offers sponsorship, tailored business and mentoring support. It provides the opportunity to increase commercial business success and build relationships with key press and buyers from around the world. NEWGEN MEN remains a highly prestigious launchpad  promoting the best of British menswear talent with dedicated support from TOPMAN.

The British Fashion Council will not be opening applications for NEWGEN MEN January 2017. For any enquiries please contact Laura Hinson (
We will be opening applications for June 2017 in the New Year.