Clowning Around

Vittoria Moretti is an innovative fashion designer who spent the first 18 years of her life in the suburbs of Toronto before relocating to England to complete her BA Hons degree in Fashion Design at Falmouth University. Her distinctive collection, "Clowning Around," draws inspiration from 18th-century French interiors and traditional practices and is merged with the whimsical, youthful essence of playing dress-up, a theme inspired by Vittoria’s own childhood experiences. "Clowning Around" is not just a nostalgic reflection; it also embraces modern environmental concerns. Vittoria's work explores the divergent potentials of different fiber types: natural fibers like cotton due to its popularity, synthetic fibers such as polyester, and deadstock materials. Her design process is deeply influenced by circular methods tailored to each fabric type, emphasizing their end-of-life practices and sustainability. Vittoria’s creative vision is fueled by dopamine dressing, which promotes the idea that clothing should bring joy and elevate the wearer’s mood. Her designs are characterized by playful frills and a sense of fun, with execution focused on refinement and frivolity; an approach that bridges child-like wonder with sophistication. With meticulous attention to detail and a commitment to quality, Vittoria aims to work as a design assistant in a fashion house that values these principles as much as she does. Her journey from Torontonian suburbs to the coastlines of Cornwall has equipped her with a diverse set of skills and a unique creative outlook. As she continues to grow and evolve as a designer, Vittoria remains committed to bringing joy within the planetary boundaries, ensuring that her work resonates with both the industry and the wearers who delight in her creations.